Category Archives: 2017: How Investors Consume IR Content (Wall v Main Streets)

REPORT: Your proxy is driving investment decisions, says Wall Street

If there was ever a chart to demonstrate the growing importance of smart proxy design, this is it.

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Activists seem to heavily focus on governance… and proxy fights will happen. Keeping “regular” investors informed is your best defense.

Click here to request the complete Shareholder Confidence 365 Study.


About the study

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.

Questions include:

  • How often do you visit IR websites?
  • Why do you visit IR websites?
  • Do you use Twitter for stock research?
  • Would a CEO video instill trust?
  • Do you use earnings estimates?

The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.

 

REPORT: 51% of Wall Street investors say video builds trust

So, the question for issuers is now “what is the tipping point to start using video?” 51% seems right.

Admittedly, adopting video for webcast events had been an enormous TECHNICAL and FINANCIAL pain in the butt – especially when coupled with the angst surrounding an earnings report. However, with free and easy applications “Facebook Live,” any public company can effortlessly video stream (high-resolution) their earnings call.

From a phone. 

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Certainly, AESTHETICS and brand are considerations… and that is an important discussion. That said, with just over half of institutional investors indicating that “seeing is believing,” it’s time for IR and the entire corp comm team to have that discussion.

Video is ubiquitous with younger (and future) investors. NOTE: if you need guidance, we have a full department (MultiVu) dedicated to video production.

Click here to request the complete Shareholder Confidence 365 Study.


About the study

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.

Questions include:

  • How often do you visit IR websites?
  • Why do you visit IR websites?
  • Do you use Twitter for stock research?
  • Would a CEO video instill trust?
  • Do you use earnings estimates?

The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.

 

REPORT: Vast majority of Main and Wall Street investors use earnings call transcripts

Since we’re in “earnings season,” here’s more insight regarding how investors consume your quarterly content… as our Shareholder Confidence 365 Study continues.

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Clearly, transcripts of your quarterly results are coveted content by both institutional and individual investors. Are you helping them get access?  Wall Street has broad access to transcripts via Bloomberg, Fact Set, etc. What about Main Street? Do you trust what’s transcribed in the freebie transcripts available on day-trader portals? Don’t. Post your verified transcripts for ALL investors on your IR website.

Two reasons why: 1.) you always want to rule supreme as the absolute resource for content about your company and 2.) you need to think like a web marketer… attract people inbound to your IR website.

Essential content, like earnings call transcripts, will draw your shareholders and potential investors in. You always have your earnings call transcribed anyway. It’s valuable content investors want. USE IT to your benefit.

Click here to request the complete Shareholder Confidence 365 Study.


About the study

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.

Questions include:

  • How often do you visit IR websites?
  • Why do you visit IR websites?
  • Do you use Twitter for stock research?
  • Would a CEO video instill trust?
  • Do you use earnings estimates?

The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.

 

 

REPORT: Investors listen to live and archive earnings call equally

We’ve already learned about the importance of quarterly calls for both current investors (91%!) and prospective investors.

This question, although based on the quarterly earnings call, is actually at the heart of online content –  investor relations or otherwise. Content lives beyond “that moment.” For earnings call webcasts, your investor audience is “hearing” your content – averaging Wall and Main  –  in archive at par with live.

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The view for IR is to think about all your custom content (custom being defined as non-data fed) and specifically think about your investor conference presentations. This is the most unique content you have.

The exact action item: when presenting at an investor conference are you webcasting your presentation outside of the physical room? Most investor conferences have light live attendance within a particular presentation room. Spend the incremental extra dollars for the webcast. You’re “generating the content” anyway – let it spread beyond the room. Small and micro-cap companies in particular need to do this: odds are your company financials are not strong (yet) thus you are deemed a story stockContent tells your story.

One other point buried in the verbatim comments: post your earning call transcripts. Investors often comment on that.

Click here to request the complete Shareholder Confidence 365 Study.


About the study

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.

Questions include:

  • How often do you visit IR websites?
  • Why do you visit IR websites?
  • Do you use Twitter for stock research?
  • Would a CEO video instill trust?
  • Do you use earnings estimates?

The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.

 

 

REPORT: 66% of institutional investors listen to earnings calls before they consider a position

Two weeks ago, we learned about the listening practices of current shareholders in regard to earnings calls. But what about potential (hopeful) investors? Does the verbal tenor of your CEO matter to them? Do investors go beyond the flat numbers and listen for the cadence of confidence?

As you can see below, over two-thirds of institutional investors tune in before they take a position.

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There’s no question, webcasting your earnings call is important. True, regulatory-wise you don’t “have” to webcast. However, it’s essential content for investors… a point small-cap companies need to heed.

Click here to request the complete Shareholder Confidence 365 Study.


About the study

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.

Questions include:

  • How often do you visit IR websites?
  • Why do you visit IR websites?
  • Do you use Twitter for stock research?
  • Would a CEO video instill trust?
  • Do you use earnings estimates?

The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.

 

 

REPORT: 91% of institutional investors listen to your earnings call (no surprise here)

The IR calendar is time-stamped with the earnings call. From a “content marketing” perspective, earnings calls are very rich. Unfortunately, they are rich in pressure too. It’s almost as if the other 361 days don’t exist.

Certainly the pressure is really about the results themselves, but the tactical aspects (and execution) of the telephony and webcast are all too real to IR: scripting, preparing visuals, media alerts, scheduling, CEO and staff verbal tenor, phone quality, Q&A management… even the detail of the operator pronouncing names correctly.

Is it worth it? As you’ll see below, yes.

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Plus, the retail investors that reported they listen to earnings’ webcasts increased 5% from the first time we asked.

Click here to request the complete Shareholder Confidence 365 Study.


About the study

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.

Questions include:

  • How often do you visit IR websites?
  • Why do you visit IR websites?
  • Do you use Twitter for stock research?
  • Would a CEO video instill trust?
  • Do you use earnings estimates?

The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.

REPORT: Institutional and individual investors align on both guidance and consensus

2017 is approaching. Investors will start sniffing around for guidance. Should companies offer guidance? The universal answer is “yes” of course, but are your investor’s using your guidance? They are… and at par with analysts’ consensus numbers.

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Giving guidance, whether financial or non-financial, assures your voice is in the investor mosaic – for both institutional investors and individual investors.

 


About the study

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.

Questions include:

  • How often do you visit IR websites?
  • Why do you visit IR websites?
  • Do you use Twitter for stock research?
  • Would a CEO video instill trust?
  • Do you use earnings estimates?

The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.

Click here to request the free Shareholder Confidence 365 Study.

REPORT: 50% of institutional investors “buy” on an IPO’s first day

2016 has been a lackluster year for traditional IPOs. Mini-IPOs via RegA+ is another story (READ HERE).

Regardless, institutional investors remain active in their appetite with just over half reporting them take a position on Day One.

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The amount of energy it takes to IPO is enormous – and for many companies it is a watershed event. As explained in this video, we execute hundreds of SEC transactions each year.

Be sure your “financial brand” is well established and ready to go live before you ring any bells: IR Room, streamlined EDGAR and XBRL processes and a comprehensive shareholder communications strategy.


About the study

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.

Questions include:

  • How often do you visit IR websites?
  • Why do you visit IR websites?
  • Do you use Twitter for stock research?
  • Would a CEO video instill trust?
  • Do you use earnings estimates?

The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.

Click here to request the free Shareholder Confidence 365 Study.

REPORT: Preference for online annual reports increased 15% since 2012

Since the passing of the SEC’s “notice and access” regulation, investors’ preference for online annual reports have finally surpassed ink-and-paper. When we first canvassed this question to Main and Wall (combined) in 2012, 36% reported they prefer online and 49% still preferred printed.

As you see below, slowly but surely, research preferences have evolved.

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TAKE ACTION: We help all issuers prepare for their next annual report budget – online and hardcopy –  by auditing their most current annual report, page-by-page.  Simply upload your 2015 annual report PDF here.

 

REPORT: Annual report undisputed ‘must-have’ document for institutional investors

Question #8 looked at your current investors’ appetite for this document. As you’ll read below, potential investors are very similar. What vision are you saying to this 88% besides just the previous year’s fiscal results? Are you setting the stage for “what’s next?” You’ve got their attention. 

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Each year we help issuers prepare for their upcoming annual report budget by auditing their most current.  Simply upload your 2015 annual report PDF here. 

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