Since we’re in “earnings season,” here’s more insight regarding how investors consume your quarterly content… as our Shareholder Confidence 365 Study continues.
Clearly, transcripts of your quarterly results are coveted content by both institutional and individual investors. Are you helping them get access? Wall Street has broad access to transcripts via Bloomberg, Fact Set, etc. What about Main Street? Do you trust what’s transcribed in the freebie transcripts available on day-trader portals? Don’t. Post your verified transcripts for ALL investors on your IR website.
Two reasons why: 1.) you always want to rule supreme as the absolute resource for content about your company and 2.) you need to think like a web marketer… attract people inbound to your IR website.
Essential content, like earnings call transcripts, will draw your shareholders and potential investors in. You always have your earnings call transcribed anyway. It’s valuable content investors want. USE IT to your benefit.
Click here to request the complete Shareholder Confidence 365 Study.
About the study
Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.
For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.
- How often do you visit IR websites?
- Why do you visit IR websites?
- Do you use Twitter for stock research?
- Would a CEO video instill trust?
- Do you use earnings estimates?
The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.