This question, although based on the quarterly earnings call, is actually at the heart of online content – investor relations or otherwise. Content lives beyond “that moment.” For earnings call webcasts, your investor audience is “hearing” your content – averaging Wall and Main – in archive at par with live.
The view for IR is to think about all your custom content (custom being defined as non-data fed) and specifically think about your investor conference presentations. This is the most unique content you have.
The exact action item: when presenting at an investor conference are you webcasting your presentation outside of the physical room? Most investor conferences have light live attendance within a particular presentation room. Spend the incremental extra dollars for the webcast. You’re “generating the content” anyway – let it spread beyond the room. Small and micro-cap companies in particular need to do this: odds are your company financials are not strong (yet) thus you are deemed a story stock. Content tells your story.
One other point buried in the verbatim comments: post your earning call transcripts. Investors often comment on that.
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About the study
Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.
For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.
- How often do you visit IR websites?
- Why do you visit IR websites?
- Do you use Twitter for stock research?
- Would a CEO video instill trust?
- Do you use earnings estimates?
The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.