This surprised me.
I would have thought that the intangible content on investor relations websites was the largest driver of traffic over (tangible) data. That is NOT the case. Perhaps further research is needed for this – but with the glass-half-full, this does indicate that IR websites are operating well as “a library” of content.
One detail that you will read in the full report (You can order a printed copy here) – Powerpoint-based investor presentations are the top content hunted by Wall Street. Make sure yours are easy to find.
Here are some examples of the sites we host: we can build a variety of design formats – at a variety of service packages to fit into a budget.
LEARN MORE INCLUDING VERBATIM “OTHER” COMMENTS: Our new “Shareholder Confidence 365 Study booklet is now available. You can order a printed copy here.