From a simple marketing perspective, an investor relations website is not dissimilar to a trade show booth. You never know when a prospect is going to walk by and make a purely visceral judgment. In the case of an institutional investor, it must be a surface-level, emotional “kicking-of-the-tires’ as they already have access to all your past performance data as well as in-depth analysts’ reports. They want to understand how you represent your “financial brand.”
Combine this information with the first question in our study, and there is no question about the need to have an IR website to build confidence with Wall Street.
Here are some examples of the sites we host: we can build a variety of design formats – at a variety of service packages to fit into a budget.
LEARN MORE INCLUDING VERBATIM “OTHER” COMMENTS: Our new “Shareholder Confidence 365 Study booklet is now available. You can order a printed copy here.