REPORT: Institutional investors visit IR websites 8X more, per week, than individual investors

If you ignore (for now) the bottom two results, the differences between Wall Street (W) and Main Street (M) is a slight bell curve – with institutional investors demonstrating a more scheduled research pattern.

What does stand out is the importance of getting news out-the-door to bring all investors (averaged at 33%) to your IR website. This is more than a “generating traffic” exercise… the IR website will promote a deeper narrative beyond the news. And, as we have learned, you need that website in place!

Another observation: 7% of portfolio managers should be fired.

Q2_2016_100072b

 


Here are some examples of the sites we host: we can build a variety of design formats – at a variety of service packages to fit into a budget.

LEARN MORE INCLUDING VERBATIM “OTHER” COMMENTS: Our new “Shareholder Confidence 365 Study booklet is now available. You can order a printed copy here.

 

One response to “REPORT: Institutional investors visit IR websites 8X more, per week, than individual investors

  1. Very interesting numbers. I realize that your comment that 7% of portfolio managers (those never looking at company IR web sites) should be fired is largely tongue in cheek. I am actually surprised that this percentage is not higher. Given the large number of institutional investors included in your survey, I would expect at least 7 % would be quantitative managers or others whose stock selection criteria do not include this type of company input.

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