Yesterday was Twitter’s 10th birthday. Although social media and investor relations have not been the best of friends, IR still was invited to the birthday party.
As our gift, last week, we asked over 600 of our IR clients a few questions about social media, specifically their experience on Twitter and StockTwits. Nothing too deep, although we did ask the exact same questions we first asked in 2013 for comparison.
What’s changed in 28 months?
Six percent more IROs are tweeting/StockTwitting. The most dramatic change, per the third chart below, is the determination of “no.” The other interesting point is the slight growth seen in the “other” column within chart two: all the “other” write-in text comments were about “social media not germane to target audience.” Paraphrasing, The Street has told IROs they don’t value their “tweets.”
FYI: there was another write-in response to why the IR department does not tweet: “We’re old fuddy-duddys.”
I respect transparency.