Vintage, a division of PR Newswire, has terrific news for our clients, partners and prospects – directly from Robert Gray, Chief Executive Officer of PR Newswire.
“We have some exciting news to share with you. Cision has announced an agreement to acquire PR Newswire from our parent company, UBM plc. This transaction, which requires approval by the shareholders of UBM plc as well as regulatory approvals, would create a leading global communications platform of content monitoring, creative services, multichannel distribution and analytics, public and investor relations solutions, compliance services, influencer marketing, and social media tools.
The agreement is expected to close by the end of the first quarter of 2016. We encourage you to read our press release for additional information.
As you may know, Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Cision is owned by GTCR, a leading private equity firm with extensive experience in our industry and a long history of partnering with companies and management teams to help them achieve their operating and financial objectives.
PR Newswire combines industry-leading monitoring, multimedia content production, targeting, multi-channel distribution and analytics solutions to help our clients meet all of their communication needs and maximize impact. Our PR, IR, Marketing and Compliance Solutions provide the ability to create deeper audience connections, drive demand and measure results – in a convenient work flow.
PR Newswire’s services will continue…and become even stronger.
The strength of the PR Newswire brand will remain in place, and the value of our unique services and capabilities to our clients is well recognized. In fact, after the transaction is completed, we expect our solutions will only get better.
Following the close of the transaction, we will no longer be a part of our parent company, UBM plc, but will join with Cision and become part of a new family of privately-held companies owned by GTCR. As part of a private company, and with the scale created from our combination with Cision, the opportunities to continue investing in R&D innovation would be greater. We expect to gain the strategic flexibility necessary to move quickly and stay at the forefront of market demands.
PR Newswire and Cision will create the industry’s most comprehensive communications platform.
A combined set of capabilities would provide immediate opportunities for our customers, employees and business partners, while the integration of best-in-class features from PR Newswire and Cision would benefit all of our stakeholders over the long-term.
By offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Together, PR Newswire and Cision would be well-positioned to enable communicators to turn data into actionable insights – the necessary link between communications and business outcomes.
Importantly, PR Newswire and Cision would be able to provide clients with the industry’s best technology and services, deepest relationships with media and influencers, the world’s largest multi-channel distribution network, robust analytics and thought leadership on best practices.
While the regulatory and shareholder approvals are sought it will be business as usual for both firms. We will provide updates as we have information to share. As always, we thank our clients, employees and partners for their continued support as we move into the next chapter of our success.”