On Monday, Twitter announced that its direct message (DM) system – which allows connected followers to communicate privately to one another – will now allow anyone to DM to anyone. The pros and cons of this new policy appear to be 50% – 50% from social media pundits.
Investor relations and general counsel need to be aware of this new feature ASAP – especially banks, who have a compliance regulation to report and follow-up on any complaints from their customers… regardless of the media. This point was discussed in depth at the NYSE Governance’s General Counsel Forum.
WHAT THIS MEANS:
Your brand’s Twitter DM can become an inbound box for client (and random) communications even though your corporate Twitter policy is to not “follow back” everyone that follows you. Also, it may become a spam box.
It’s an optional feature. You can opt-out of this new DM feature. See below. Click to enlarge.
You may already be opted-out. Be sure to confirm that.
Please note, I am not evangelizing “do not communicate with investors via social media.” I am evangelizing “keep your material communications channels organized.”
Have a nice weekend.