Strategy, design, printing, websites, distribution and animation combine into cohesive 365 program to nurture corporate transparency and investor engagement
NEW YORK, March 18, 2015 /PRNewswire/ — Vintage, the capital markets, corporate services and institutional & fund services division of PR Newswire, is pleased to announce their 2015 partnership with Curran & Connors, renowned for their strategies and design of annual reports and proxy materials.
This partnership paves the first step in Vintage’s new “Annual Report Journey,” a true, multimedia program that maximizes the story-telling value, and an issuers’ effort, of their annual report.
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Working from the initial annual report’s messaging strategy, the journey matches the investor audience’s preference for how they want to receive material information from a public company.
The Annual Report Journey:
- Strategy and concept
- Design, typesetting and graphic production
- 10-K filing with the Securities Exchange Commission
- Hardcopy financial printing with 10-K
- Conversation into Interactive Annual Report for browser and tablet reading
- Conversation into Animated Annual Report, a 90-second video summary for IR website, analyst introductions and investor conferences (view video example)
- Newswire announcement of materials
“As a stand-alone document, the annual report took an unintentional wrong turn in 2009 with the Securities Exchange Commission’s (SEC) adoption of the Notice & Access for delivering shareholder meeting materials,” said Liam Power, President of Vintage. “The SEC’s intent was to streamline communications, establish an eproxy process and eliminate wasteful printing. Unfortunately, many issuers inadvertently deleted the strategic messaging value of this coveted communication.”
Please click here to request printed samples and view an animated annual report.
Vintage’s and PR Newswire’s ongoing study, “How Investors Consume Content,” has found that 83% of investors read the annual reports of the companies they hold and, furthermore, 47% of investors prefer printed annual reports with 40% preferring online versions.
“Looking at the annual report as a communications journey, Vintage has taken into account all the different avenues that investors travel while clearly identifying that the strategy and concept, Curran & Connors’ expertise, is the starting point,” said Mike Berman, CCO at Curran & Connors. “Rebuilding the annual report as a 365 messaging platform – with new, easy to execute technologies, is extremely smart and will fit well within the existing annual report budget of most companies,” concluded Berman.
Mirroring the success Vintage is demonstrating with their unique XBRL program fleXBRL, the Annual Report Journey drives Vintage’s intelligent value conversation into investor relations departments.
“More than previous years, our discussions with prospects revolve around a strategic re-balancing of their budgets. Specially, we’re helping clients switch their spend from excessively priced SEC compliance services and then reallocate those savings into activities that will benefit growth,” said Power. “Over-spending on a 10-K file does not make you more compliant, however spending more on shareholder communications will help you reach more investors.”
Please click here to view The Perfect Annual Report.
Vintage, a PR Newswire division, is a top-three provider of full-service regulatory compliance and shareholder communications services, delivered across our three practice areas: Capital Markets, Corporate Services and Institutional & Fund Services. Founded in 2002 and acquired by PR Newswire in 2007, Vintage has evolved to become the industry’s intelligent value choice. We deliver a flexible balance of people, facilities and technology to ensure that regulatory compliance and shareholder communications processes are efficient, transparent and painless. Services include IPO registrations, transactions, virtual data rooms, EDGAR & XBRL filing, typesetting, financial printing and investor relations websites.
About Curran & Connors, Inc.
Curran & Connors helps solve the corporate communications, branding and interactive challenges our clients face every day through our unified approach of integrated brand management. This proven method combines award-winning design talent and unrivaled project management service to streamline the creative process and deliver a lower total cost of ownership for our clients.
Best known for market leadership in corporate reporting, notably annual and corporate sustainability reports over our first 50 years in business, Curran & Connors’ pedigree in the highest stakes forms of brand communications makes us uniquely qualified to superbly and cost-effectively deliver targeted communications materials that are delivered on time and within budget. Our strategically integrated approach—fortifying and enhancing a company’s brand, coupled with our proven ability to succeed in high-pressure situations defined by a multilayered decision-making process—makes us the go-to firm for many of the world’s leading brands.
Bradley H. Smith
Director of Marketing, IR and Compliance Services
PR Newswire & Vintage Filings