How Investors Consume Content Q#18: Would visuals be helpful to better understand earnings reports?

In the marketing world, visuals (like below) are the content currency of the web – and we’ve measured the backend metrics to show how they drive people to your news.

How does this objective data align with investors’ subjective view? Over 90% of investors would like visuals – well over half say it will build shareholder confidence.



Video is the ultimate visual media for delivering messages online… and now animation is evolving into the new (and uncomplicated) normal for presenting your annual report throughout the year.

Click here to watch an example of our new Animated Annual Report .


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