How Investors Consume Content Q#17: Do you use the advice from investment blogs or stock opinion newsletters?

Over half of investors look to newsletters for true research (and “opinions”) on your stock. Other than informational, is there a take-away action for IR regarding this? Keep track of what is being said by these investors.

The straight-forward way to do this, if you have not done this already, is browse onto the individual websites (i.e. Seeking Alpha, MarketWatch) and create a “portfolio.” In addition to your ticker, put in your competitors.

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If you are concerned about “too much” in your email inbox, many of the (free) sites allow you to set up when you want alerts delivered (immediate, daily, weekly).

Will newsletters be germane to your shareholder communications? Mostly not, but they are a free sentiment metric. Don’t make yourself crazy over what is said.

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