Google + Twitter = more $cashtag visibility for investor relations

Briefly: Google and Twitter just announced that tweets will once again show up in Google search results. What this could mean is $cashtag tweets will reach a new audience of investors that don’t have Twitter accounts. Bing already offers tweets in its search results.

24698_the_good_the_bad_and_the_uglyg

 

There’ll be no judgment here whether this is good or bad. That is for your company strategy to decide.

Points to lament:

  • Investors who don’t use Twitter will now have easy visibility into all the Twitter chatter about your stock
  • Stock bloggers and opinion portals will have gained deeper access to investor eyeballs than before
  • Google results will “publish” a true real-time feed on breaking news (and haters) about your stock
  • The “…so, what is our IR & social media strategy?” discussion may arise again within with your senior team
  • You may need to review your social media monitoring strategy – at least benchmark now to see if the Google / Twitter integration has any measurable impact

Regardless of the points above, Twitter is a newsfeed that carries stories about your company. For a clearer understanding of Twitter and StockTwits as it relates to IR, you may find this blog post helpful as well as this whitepaper.

Have a nice day.

One response to “Google + Twitter = more $cashtag visibility for investor relations

  1. Thank you. We’ll watch of social media more.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s