Survey results 2013 v. 2014: Is investor relations tweeting?

Once again, we asked IR clients and prospects their view on social media. For the best apples-to-apples comparison, we asked exactly the same audience the exact same questions we asked one year ago.

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BELOW: Small adoption, year over year.

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BELOW: Most all the “other” comments can be summarized by this verbatim comment: “No real demand by investors.”  This does seem to align with what investors told us.

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BELOW: Perhaps the “yes” and “no” decisiveness for 2014 v. 2013 show a maturity of decision making and understanding of what social media is and is not. Interesting that the 2% “yes” from last year is equal to the 2% adoption indicated on the first question.  

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BELOW: If tweeting, IR departments are slowly taking control of their own outbound. This may need a data parse by market-cap later. 

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BELOW: Just FYI. Overall, the study received 970 responses. 

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View this study as “trending data” and not as any “IR needs to take action and do XYZ .” Our view has been solid on this topic. Social media is a news channel – and individual companies should adopt it OR NOT per their own shareholder communications mosaic strategy. It’s not a wasteland but it’s not sliced bread either.

LINKS:

Here is a whitepaper download on the topic.

Here are blog discussions on the topic.

Here is a fancy-schmacy version of the 2013 results.

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One response to “Survey results 2013 v. 2014: Is investor relations tweeting?

  1. Pingback: We’ve made it even easier for IR to ignore social media | Building Shareholder Confidence

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