PRSA Webinar: The Content that Motivates Investors

The word “content” has become the driving force for corporate communications. But one group within the corporation has ALWAYS been 100% content driven – investor relations. But what exact content drives their audience’s personas… aka drives their investors? Join us to learn at this free, special webinar.

The Content that Motivates Investorsprsa

Examine how PR and IR can Leverage Investor Feedback to Deliver Purposeful Content 

November 19,  2014 ~ ~ 2:00 PM ET 

CLICK HERE to pre-register!  We will send you an email reminder.



Kent Wissinger, Chair, PRSA Financial Communications Section


Panelist Guests:

Jeffrey Goldberger, Managing Partner, KCSA

Alexander Laskin, Associate Professor and Director of Graduate Studies,  Ouinnipiac University, Hamden, CT

Brian Rivel, President, Rivel Research Group



Bradley Smith, Director of Marketing, Investor Relations and Compliance Services, PR Newswire / Vintage




Using this (click here) investor research report as a guidepost, our panel of industry experts will discuss actionable content that can take your conversations with investors to the next level.

THERE IS NO FEE TO ATTEND THIS WEBINAR and it is sponsored by PRSA’s Financial Communications Section. It is hosted by PR Newswire, CNW and Vintage.




2 responses to “PRSA Webinar: The Content that Motivates Investors

  1. This looks good brad.

  2. Pingback: How Investors Consume Content Q#13: When you are reading an Annual Reports, what format do you prefer? | Building Shareholder Confidence

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