The annual report is a key publication, both as a historical document and as a “visual voice” for a company’s future. New research (below) shows that only 17% of your investors report they don’t read it.
With such a high percentage of people reading the annual report, a valuable discussion for companies to have is how to not waste the marketing opportunity the annual report – literally – delivers. In fact, our print processes improve each year to help issuers maintain the “glossy” part and not just wrap the financial SEC 10-K. Both parts tell a story.
One way to investigate your opportunity and budget (and creative design) is to audit your last year’s annual report. Simply upload your 2013 annual report PDF here.
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We print hundreds of annual reports. If you’d like to see samples, please contact us here.
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