As you may have read in this IR Magazine article, PR Newswire / Vintage Filings is guiding our client IROs to evaluate their IR website not just as a transparency/disclosure vehicle but also as a marketing investment – exactly as a corporate product group evaluate their product website(s) sections.
Working from that “content marketing” perspective, is the presence of an IR website essential to make “the sale?” What happens if you do not have an IR website? It’s very simple. If you DO NOT have an IR website, only 30% of your prospects said they will buy your stock. Up to 70% may just walk away. That is marketing death.
This statistic is very important for smaller companies that have not adopted the standards of IR practice the larger companies have. Investors expect to find an IR website.
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Have a great day.