Lead generation is a BIG DATA deal for marketing. We’re always adding and adjusting content (like this blog). We hug, cuddle and nurture every report we can – to identify issues, trends and contacts. Why? Because we turn that traffic into targets.
But what about IR? As a function, does IR take action upon their IR website traffic? More importantly, if they’re not, does this impact their content creation? Perhaps they are not given (sold) the right tools.
Our view? We feel the traffic from IR websites IS actionable, just like it is for sales and marketing. That viewpoint was the genesis for Inbound Investor Targeting, an exclusive reporting feature within our investor relations website service, IR Room MST.
You can read about IR Room MST here.