How Investors Consume Content Q#1: For the stocks you currently own, how often do you visit their Investor Relations websites?

When we first asked this question months ago, the survey results were a little disheartening – especially from a classic shareholder communications perspective. “Once a quarter” and “never” were tied for first place. But now, the results averaged that proactive news communications is a clear lead.

Click to enlarge

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Not without bias, I’d like to self-servingly report that sending more and more and more press releases is the action item…. but it’s balanced to say that investors also receive IR news via other channels aka: social media. That’s the newest tile in the shareholder communications mosaic.

Click here for a blog post about our IR website services.

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Have a great day.

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