Infographic & question #36: How do you define your investment style?

“Retail investor?” “Mom & pop?” “Day trader?” “Pump-n-dumper?” Who are individual investors and how do you target them? Which types are best for your needs?

Individual investors are not in the ken of every IR department – however they are meaningful for large consumer brands – courting “investomers” – as well as bringing treasured liquidity for small and microcaps. Regardless, we all want to avoid the activities that encourage stock pumping.

As you see below, almost 90% of the audience we target our IR clients towards see themselves as a valuable commodity.


Learn more about all our investor relations services. Review all the results from all the questions (so far).

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s