Infographic & question #36: How do you define your investment style?

“Retail investor?” “Mom & pop?” “Day trader?” “Pump-n-dumper?” Who are individual investors and how do you target them? Which types are best for your needs?

Individual investors are not in the ken of every IR department – however they are meaningful for large consumer brands – courting “investomers” – as well as bringing treasured liquidity for small and microcaps. Regardless, we all want to avoid the activities that encourage stock pumping.

As you see below, almost 90% of the audience we target our IR clients towards see themselves as a valuable commodity.

q36

Learn more about all our investor relations services. Review all the results from all the questions (so far).

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