“Retail investor?” “Mom & pop?” “Day trader?” “Pump-n-dumper?” Who are individual investors and how do you target them? Which types are best for your needs?
Individual investors are not in the ken of every IR department – however they are meaningful for large consumer brands – courting “investomers” – as well as bringing treasured liquidity for small and microcaps. Regardless, we all want to avoid the activities that encourage stock pumping.
As you see below, almost 90% of the audience we target our IR clients towards see themselves as a valuable commodity.