IR Room Fundamentals: Investor relations websites need a vanity URL for better marketing

Part of the transition of older, former-Thomson IR websites to our IR Room MST platform includes the creation of a custom, vanity URL. What is a vanity URL? It’s a web address that is branded for marketing purposes and clearer communications.

Below are URLs to the IR website homepage of two NYSE companies. Simply, which is better for distribution and communications?

URLs

Why a vanity URL is an IR Room Fundamental:

Investor relations website best practices

  • Better communications within your press releases. You will drive investors directly onto your IR Room homepage rather than forcing people to first navigate through your corporate website or publish a gangly, unidentified and unbranded URL string.
  • Cleaner communications within email ~ especially within text-based email… as well as forwarded emails which often strips away embedded links and displays the long, non-branded URL.
  • Concise and exact link for your email signature.
  • More directive and memorable “closer” in PowerPoint presentations ~ “thank you for your time today. Please visit <Vanity URL> for more information.”
  • You can print it on your handouts at investor conferences and analysts can easily type it.
  • You can tell people verbally.

There have been discussions whether a vanity URL is better for “building trust.” It would be hard to qualify that statement other than it I doubt it would build “shareholder confidence” but it the context of phishing and fraud websites, it would intuitively build “browser-holder confidence.”

IR Room Fundamentals view a well-managed investor relations website to be balance of corporate transparency and brand marketing.

Want to learn more about investors’ online behavior? Download our Shareholder Confidence 365 study HERE.

Download our IR Room solution brochure HERE.

Have a great day.

2 responses to “IR Room Fundamentals: Investor relations websites need a vanity URL for better marketing

  1. Hello, Neat post. There is an issue with your site in internet explorer, might check this? IE still is the market chief and a large part of folks will pass over your magnificent writing because of this problem.

  2. hey there and thank you on your information ? I’ve definitely picked up anything new from right here. I did however expertise a few technical points using this web site, since I experienced to reload the website a lot of instances prior to I may get it to load properly. I have been considering if your web hosting is OK? No longer that I’m complaining, however sluggish loading cases occasions will sometimes impact your placement in google and can injury your high-quality score if ads and marketing with Adwords. Well I am adding this RSS to my email and could glance out for a lot extra of your respective exciting content. Make sure you replace this once more soon..

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s