Following on the methodology and success of the Shareholder Confidence 365 study, tomorrow we are publishing the first results of our new IR benchmarking series. Mostly, this series will focus on the very tactical shareholder communications aspects of IR.
Asking one single question every couple of weeks was extremely successful at pulling answers directly from investors for the Shareholder Confidence 365 study. Asking a single question seemed to eliminate that fatigue we all feel taking long surveys… especially online. The difference now being that instead of canvassing investors, we will be canvassing investor relations practitioners.
The first question was sent out two weeks ago. The response has been terrific. We have almost 600 answers.
We’re going to try to keep the questions tactical, useful and in many cases a logical companion of what we asked investors in the Shareholder Confidence 365 study. If you have not done so, please download the study here. It tells a lot about investor behavior in regards to shareholder communications.
Lastly, we are going to publish the results, straight-up, as a fast-to-read infographic without any “PR Newswire service provider” bias editorial. You all already know our products and services are wicked awesome.
Hey, maybe by tomorrow, we’ll have a better name than “IR benchmarking series.” Seems to work, though.
Have a great day.