IR magazine published a very nice review of our new Shareholder Confidence 365 study – How Investors Consume your Investor Relations Content.
You can download the report at the link, upper right > > > > > >
From IR Magazine:
“The survey was devised by Bradley Smith, PR Newswire’s director of marketing and self-confessed ‘IR website aficionado’. Every two weeks he emails a single question to a list of 20,000 professional and retail investors, a methodology aimed at increasing response and reducing survey fatigue. The new report sums up 27 of these mini-surveys with a minimum of interference – simple graphs, comments and a brief conclusion from Smith.
A pioneer blogger in the IR sphere, he has always made his objective clear: he’s a marketing officer selling products and services – including PR Newswire’s IR Room for creating and hosting IR websites. But he is also intent on uncovering points of best practice for IROs.
‘I wanted to know very tactically who is looking at all this stuff on IR websites and how investors are consuming the content,’ Smith says. ‘If 25 percent of users only go to company websites once a quarter, then companies are spending $15,000 a year and up on a tool that’s just sitting there.’
Smith’s point is not that the spending is wasted but that it may be misdirected. He doesn’t doubt websites are critical; over half of the investors he surveyed said they wouldn’t invest in a company unless it had an IR website.”
Have a great day.