New “IR Room MST” Mitigates Disclosure Risk and Staff Workflow Burden by Automating Mobile and Social Media for Investor Relations Departments

PR Newswire introduces first investor relations website to integrate a mobile app, social media newsflow and the ROI methodologies & targeting of content marketing

NEW YORK, June 5, 2013 /PRNewswire/ — PR Newswire, a global provider of shareholder, compliance and multimedia communications platforms, and its CNW and Vintage Filings divisions, today announced they have released “IR Room MST,” an upgrade to their popular investor relations (IR) website solution, IR Room.

PR Newswire shares its love of Investor Relations with attendees at the NIRI Annual Conference, June 9 - 12, Hollywood, FL. (PRNewsFoto/PR Newswire Association LLC)

IR Room MST will allow public companies to participate in social media as well as offer their mobile stakeholders a dedicated “app” without burdening their investor relations department with more work, often a major speed bump for the adoption of newer communications technologies.

“By now, we’ve all heard a lot about social media and IR, but most of this industry chatter is too vague and too intangible to be helpful to IRO,” said Bradley H. Smith , Director of Marketing for PR Newswire’s investor relations and compliance services. “What was missing from the conversation was a clear, tactile product solution that simplifies an IR department’s initiation into social and mobile without adding unneeded work or the unwarranted stress of material disclosure.”

IR Room MST integrates PR Newswire’s comprehensive investor relations website with three web elements – Mobile, Social and Targeting:

  • theIRapp™ – the leading mobile app for a company’s investor relations content
  • StockTwits IR for “hands-free” social media newsflow to the most socially engaged investors and financial portals
  • Inbound Investor Targeting which uses content marketing methodologies to measure the effectiveness of IR outbound communications

Mobile Investor Outreach

“Social media and mobile devices are inseparable, and a shareholder communications package that effortlessly ties a company’s outbound web strategies together with the ever-proliferating mobile device is long overdue. We’re pleased that we were able to integrate theIRapp’s content management system and IR Room’s CMS system into a single workflow,” said Jeff Corbin , Founder of theIRapp. “There’s no easier way for a public company to initiate a complete mobile strategy.”

A native app environment is necessary for companies to be able to push information to their investors and engage with them through their mobile device. theIRapp recently launched Version 4.0 of its platform allowing for the download of all content for offline viewing and listening. theIRapp is available for analyst and investors in Apple’s App Store and Google Play and is available for iPhone, iPad and Android mobile devices.

Social Media Newsflow

“Congratulations to PR Newswire for creating a painless path for investor relation departments to get their news directly into the social stream…where it is needed,” said Howard Lindzon , CEO of StockTwits. “Automating the news release to be the social media catalyst absolutely mitigates any RegFD risk and adds zero work to the IRO – certainly a social media objection we hear again and again.”

In addition to getting their newsflow directly into StockTwits’ financial network, IR Room MST clients also can distribute their news into their other social media networks including Twitter, Facebook and LinkedIn.

IR as Content Marketers

IR Room MST includes the same communication technologies that drive highly successful PR and agile web-marketing teams. With Inbound Investor Targeting, investor relations departments will be able to measure, for the first time, the effectiveness of their outbound communications as well as forge new and deeper relationships.

“From a content marketing perspective, if you measure an IR website with a company’s other product, marketing, sales or client support web assets – you instantly recognize that by comparison, the IR website is only doing half their job. IR Room MST changes that. I affectionately refer to IR Room MST as the James Brown of IR websites – the hardest working IR website in the business,” mused Smith.

IR Room MST is available now as a complete investor relations website solution and as an upgrade package for all of PR Newswire’s current IR Room clients.

Important links

To request more information about IR Room MST, click here.

To read and follow our investor relations blog, click here.

To follow our investor relations views and news on Twitter, click here.

To download our social media communications brief, click here.


About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Vintage Filings
PR Newswire’s Vintage Filings division is a full-service financial filing and printing firm and a leading partner for all your XBRL filing needs. With more than 4,500 public company clients, Vintage is one of the fastest growing compliance firms nationwide. Vintage partners with its clients to provide the knowledge and service necessary to meet the SEC’s ever-changing filing regulations. Vintage Filings provides high-quality, cost-effective compliance filings and production services, including EDGAR Filings, typesetting, XBRL tagging, section 16 filings, investment management services, drafting sessions, virtual data rooms (VDR) and more.


Bradley H Smith
Director of Marketing, IR and Compliance
PR Newswire
201 942 7157

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