Capital Markets Visibility 365 targets your 24 press releases to Buy-side analysts. It is a 12-month, 12-component communications strategy.
Each of your 24 press releases (per previous blog post) is emailed to over 1,900 Buy-side analysts. Why is this not “spam?” Because the email is sent from PR Newswire – which verifies it’s editorial and news pedigree. (Not some pump-and-dump firm.)
Buy-side analysts work at money management firms such as mutual funds, pension funds, trusts, and hedge funds. They are incentivized to identify investment opportunities that will improve the net worth of the portfolio they work for. Your list is created from parsing – by sector – the 13F SEC filings of their firms.
For many micro-cap clients, their company may be too small for an institution to take a position… however, analysts are keenly attuned to all the activities in their sector: new upcoming competitors, possible merger and acquisition opportunities, etc.
Building a consistent financial brand presence in front of these analysts now is simple and smart marketing. Remember, their job is to find the next big thing. Isn’t that your company?
Click here to read more about Capital Markets Visibility 365.
Click here to request more information – and to speak one of our account managers.
Have a great day.