Companies align strengths within PR Newswire’s “Capital Market Visibility 365” program to deliver a consistent presence to social media-based investors and shareholders
NEW YORK // PR Newswire’s exclusive 12-month visibility program, “Capital Markets Visibility 365”, which simultaneously reaches institutional investors, retail investors, financial news media and influential stock portals, is now integrated with StockTwit’s Enterprise service for Investor Relations, adding an unmatched network of social media-based investors into the program, as well as proprietary insight and analysis regarding social media conversations about a company’s stock.
A full year subscription to the StockTwits IR service will be incorporated into the Capital Markets Visibility 365 program alongside current partners BetterInvesting.org and RetailInvestorConferences.com.
“As a generalization, investor relations departments have been cautious in regard to social media,” said Howard Lindzon, CEO and co-founder, StockTwits. “Integration within PR Newswire’s products and portals is true validation of social media’s expanding acceptance as a shareholder communications tool. We’re very proud we were selected by PR Newswire to help clients’ amplify their IR messages using this important new channel. This is a clear indication why PR Newswire is a leading and progressive organization for investor relations services,” finished Lindzon.
In addition to StockTwit’s IR service for social monitoring and investor communications, Capital Markets Visibility 365’s 12-month strategy includes:
- Distribution of 24 news releases throughout PR Newswire news channels
- Direct distribution to industry-specific buy-side and sell-side analysts
- Direct distribution to industry-specific financial media and influential blogs
- Targeted distribution to retail investors
- Quantitative targeting to “the most likely to buy” portfolio managers
- Two semi-annual presentations at RetailInvestorConferences.com or one presentation and a complete IR website
- Complete 12-month marketing campaign to BetterInvesting’s member base of sophisticated retail investors
- Six month NIRI educational scholarship for IR best practices and peer-to-peer networking
“Capital Markets Visibility 365 simplifies how an IR department communicates with its key constituents: the financial media, buy-side & sell-side analysts and individual investors,” said Liam Power, senior vice president, Compliance and IR Solutions, “Embedding StockTwits IR into the program enriches Capital Markets Visibility 365 with a layer of investment-based social media engagement and analysis that is second to none. StockTwits IR is the perfect complement to the other eleven components.”
PR Newswire and representatives from StockTwits will be presenting Capital Markets Visibility 365 at the National Investor Relations Institute (NIRI) 2012 Annual Conference, June 3 – 6 in Seattle, WA.
Capital Markets Visibility 365 is available now. To request more information, please click here
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc. company.
Visit PR Newswire – Vintage Filings’ IR and compliance blog at http://irblog.prnewswire.com
About Vintage Filings
PR Newswire’s Vintage Filings division is a full-service financial filing and printing firm and a leading partner for all your XBRL filing needs. With more than 4,500 public company clients, Vintage is one of the fastest growing compliance firms nationwide. Vintage partners with its clients to provide the knowledge and service necessary to meet the SEC’s ever-changing filing regulations. Vintage Filings provides high-quality, cost-effective compliance filings and production services, including EDGAR Filings, typesetting, XBRL tagging, section 16 filings, investment management services, drafting sessions, virtual data rooms (VDR) and more.
StockTwits is the leading communications platform for the financial community, and the creator of the $(TICKER) tag for identifying and following investing ideas and information across the web. StockTwits provides a specialized environment created specifically for investors, institutions, and market analysts where they can contribute, find and follow ideas about stocks, markets, trends, and more. In addition, StockTwits’ integration with leading social networks and financial sites, including Twitter, Facebook, LinkedIn, Yahoo Finance!, CNN Money and Reuters, allows users to reach the broadest audience of viewers.
Bradley H. Smith
Director of Marketing