Forget content, the $cashtag is king in IR social media

cashtagisking1Investor Relations Officers don’t realize how easy they have it.

Sprouting up from the post “StockTwits drives 3X the traffic than Twitter for shareholder communications,” have been client discussions regarding that, compared to all other communications departments within a corporation, the Investor Relations department has it easy in regard to social media.

Three factors contribute:

  • The $cashtag
  • The audiences’ expectation
  • StockTwits

The $cashtag is king

At last count, there are eleventy kabillon people in Tweet-based social media, all sharing obscene amounts of information. The only way to find value from this data is via filters… and the $cashtag ( a dollar sign and ticker symbol ) is the smartest – and more importantly – the most specific filter in all of social media. If you consider social media as one huge database… your $cashtag only ever refers to your company. Nothing else is your $cashtag. It identifies your ccompanyexactly like your ticker symbol. #Hastags #are #too #random #these #days.

Additionally, the $cashtag is usually only found within capital markets-based content, simplifying monitoring. No other department within your company can type in a mere four or five characters to search and review relevant content. No other department can push news instantly into investor-targeted databases, reaching both buyer and seller. More on this in the StockTwits section.

The audience’s expectation is low.

Relax. Investors don’t expect Investors Relations to suddenly become chatty because of social media. They know you have strict regulations. However, social media-minded investors do have a technology expectation: social media, like other (legacy) news distribution channels, will deliver news. Put your news releases into the stream. Nothing more. Your news’ headline, a link to the news release and your $cashtag. Done. At that point, the $cashtag fueled databases and your investors will engage with one another.

Also, your IR department should stop expecting ROI. The “investment” you expend looking for a Return On Investment will be more than the energy spent pushing your news into social media. Besides, what is your investment? Sending a tweet – which can be automated.

This whitepaper download offers a detailed process.

StockTwits is the purest social media network on the planet

Investor Relations Officers don’t realize how lucky they are. StockTwits, by design, is the last unspoiled capital markets social media network.

Objectively, in addition to having a higher apples-to-apples 3x volume of activity compared to Twitter, the network:

  • Is only comprised of members who are interested in capital markets
  • Is proactively monitored to prevent pump-and-dump activity and faux accounts
  • Does not allow discussions of penny stocks or pinks – their $cashtags are not “activated” in the network – which is focused almost exclusively on NYSE and NASDAQ traded equities
  • Feeds into professional and public capital markets research portals

Subjectively, if you review the StockTwits stream, you’ll note that most of the discussion are what an investor is doing now – at that moment. They are not blogging an opinion or analysis, which has negatively permeated many of the long-form blog-based social media channels. The physical limitations of a 140 character micro-blog prevents StockTwits from becoming another ‘stock newsletter” content publisher.

One important disclaimer. Content does drive shareholder communications, which drives shareholder confidence… which drives shareholder value.  The $cashtag is king in social media as it drives investors to your content. 

Have a great day.

 

IPOs and Transactions: December 1 – 5

There were 39 transactions filed with the SEC last week.

Congratulations to all of the corporations and law firms that selected our transactions services last week including Pershing Gold Corp. w/ Davis Graham & Stubbs LLP, Ideal Power Inc. w/ DLA Piper LLP and Neurotrope Inc. w/ Reed Smith LLP.

We appreciate that they selected to work with us and we’re pleased that they found us to be the intelligent value.

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Registrant Symbol Form Exchange Law firm / Advisor
ARAMARK ARMK S-1 NYSE Cahill Gordon & Reindel LLP
TRANSAMERICA ADVISORS LIFE INSURANCE CO ~ S-3 ~ Carlton Fields Jorden Burt P.A.
POTOMAC HOLDING LLC ~ S-4 ~ Cooley LLP
FLEXION THERAPEUTICS INC FLXN S-1 Nasdaq Global Market Cooley LLP
NETSCOUT SYSTEMS INC NTCT S-4 Nasdaq Global Market Cooley LLP
ARC GROUP WORLDWIDE, INC. ARCW S-1 Nasdaq Capital Market Covington & Burling LLP
BLUE EARTH, INC. BBLU S-3 Nasdaq Capital Market Davidoff Hutcher & Citron, LLP
PERSHING GOLD CORP. PGLC S-1 ~ Davis Graham & Stubbs LLP
ASTERIAS BIOTHERAPEUTICS, INC. AST S-3 NYSE Amex Equities Dentons US LLP
IDEAL POWER INC. IPWR S-3 Nasdaq Capital Market DLA Piper LLP
ASCENT SOLAR TECHNOLOGIES, INC. ASTI S-3 Nasdaq Capital Market Faegre Baker Daniels LLP
INDUSTRIAL SERVICES OF AMERICA INC IDSA S-3 Nasdaq Capital Market Frost Brown Todd LLC
ASHFORD HOSPITALITY PRIME, INC. AHP S-3 NYSE Gibson, Dunn & Crutcher LLP
FLEXION THERAPEUTICS INC FLXN S-1 Nasdaq Global Market Goodwin Procter LLP
CVSL INC. CVSL S-3 ~ Gracin & Marlow, LLP
DINEX CORP. ~ S-1 ~ Harrison Law, P.A.
APPALACHIAN POWER CO ~ S-3 ~ Hunton & Williams LLP
RELYPSA INC RLYP S-3 Nasdaq Global Market Latham & Watkins LLP
SILVERSUN TECHNOLOGIES, INC. SSNT S-1 OTCBB Lucosky Brookman LLP
MANDALAY DIGITAL GROUP, INC. MNDL S-4 Nasdaq Capital Market Manatt, Phelps & Phillips, LLP
AVOGENX, INC. ~ S-4 ~ Ofsink, LLC
REMARK MEDIA, INC. MARK S-3 Nasdaq Capital Market Olshan Frome Wolosky LLP
PROVIDENCE SERVICE CORP PRSC S-3 Nasdaq Global Market Paul Hastings LLP
MARINA BIOTECH, INC. MRNA S-1 ~ Pryor Cashman LLP
NEUROTROPE, INC. NTRP S-1 Other OTC Reed Smith, LLP
RELYPSA INC RLYP S-3 Nasdaq Global Market Relypsa, Inc.
SILVERSUN TECHNOLOGIES, INC. SSNT S-1 OTCBB Robinson Brog Leinwand Greene Genovese & Gluck P.C.
STONE RIDGE TRUST II ~ N-2 ~ Ropes & Gray LLP
SUPERNUS PHARMACEUTICALS INC SUPN S-3 Nasdaq Global Market Saul Ewing LLP
DORIAN LPG LTD. LPG F-1 NYSE Seward & Kissel LLP
AZUL SA ~ F-1 ~ Shearman & Sterling LLP
TUNIU CORP TOUR F-1 Nasdaq Global Market Shearman & Sterling LLP
SOUTHERN MISSOURI BANCORP INC SMBC S-3 Nasdaq Global Market Silver, Freedman, Taff & Tiernan LLP
ARAMARK ARMK S-1 NYSE Simpson Thacher & Bartlett LLP
AZUL SA ~ F-1 ~ Skadden, Arps, Slate, Meagher & Flom LLP
POTOMAC HOLDING LLC ~ S-4 ~ Skadden, Arps, Slate, Meagher & Flom LLP
NETSCOUT SYSTEMS INC NTCT S-4 Nasdaq Global Market Skadden, Arps, Slate, Meagher & Flom LLP
TUNIU CORP TOUR F-1 Nasdaq Global Market Skadden, Arps, Slate, Meagher & Flom LLP
AVOGENX, INC. ~ S-4 ~ Smith, Anderson, Blount, Dorsett, Mitchell & Jernigan, L.L.P.
COMPASS GROUP DIVERSIFIED HOLDINGS LLC ~ S-3 ~ Squire Patton Boggs LLP
TANDEM DIABETES CARE INC TNDM S-3 Nasdaq Global Market Stradling Yocca Carlson & Rauth, P.C.
CRYPTO-SERVICES, INC. ~ S-1 ~ Szaferman, Lakind, Blumstein, & Blader, P.C.
WELL POWER, INC. WPWR S-1 Other OTC Szaferman, Lakind, Blumstein, & Blader, P.C.
TERAFOX CORP ~ S-1 ~ The Doney Law Firm
RICE DRILLING B LLC ~ S-4 ~ Vinson & Elkins L.L.P.
LEXICON PHARMACEUTICALS, INC./DE LXRX S-3 Nasdaq Global Market Vinson & Elkins L.L.P.
NORTHERN TIER ENERGY LP NTI S-4 ~ Vinson & Elkins L.L.P.
CASELLA WASTE SYSTEMS INC CWST S-3 Nasdaq Global Market Wilmer Cutler Pickering Hale and Dorr LLP
ARC GROUP WORLDWIDE, INC. ARCW S-1 Nasdaq Capital Market Wuersch & Gering LLP

Post IPO, thousands of organizations count on us to assure regulatory compliance and target new investors.

Click here and opt-in to receive this weekly summary via email.

Click here to review the week’s underwriters.

Have a great week.

IPO Underwriters of the Week: December 1 – 5

Congratulations to the corporations and underwriters that worked with our transaction services team. Whether in-house, your-house or 100% virtual… click here to discover why we are the intelligent value for both traditional and confidential IPOs.

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Registrant Form Underwriter 1 Underwriter 2 Underwriter 3 +
SILVERSUN TECHNOLOGIES, INC. S-1 Alexander Capital, L.P. ~ ~
AZUL SA F-1 Banco Morgan Stanley S.A. Banco Itaú BBA S.A. Goldman Sachs do Brasil Banco Múltiplo S.A. / Banco Santander (Brasil) S.A. / BB-Banco de Investimento S.A. / Pine Investimentos Distribuidora de Títulos e Valores Mobiliários Ltda. / Deutsche Bank S.A.—Banco Alemão
FLEXION THERAPEUTICS INC S-1 BMO Capital Markets Corp. RBC Capital Markets, LLC ~
ARC GROUP WORLDWIDE, INC. S-1 Brean Capital, LLC ~ ~
RELYPSA INC S-3 Cantor Fitzgerald & Co. ~ ~
ARAMARK S-1 Goldman, Sachs & Co. J.P. Morgan Securities LLC Credit Suisse Securities (USA) LLC  /  Morgan Stanley & Co. LLC
CVSL INC. S-3 MLV & Co. LLC ~ ~
TUNIU CORP F-1 Morgan Stanley & Co. International PLC Credit Suisse Securities (USA) LLC China Renaissance Securities (Hong Kong) Ltd.
WELL POWER, INC. S-1 Premier Venture Partners, LLC ~ ~
STONE RIDGE TRUST II N-2 Quasar Distributors, LLC ~ ~
NETSCOUT SYSTEMS INC S-4 RBC Capital Markets, LLC ~ ~
POTOMAC HOLDING LLC S-4 RBC Capital Markets, LLC ~ ~
TRANSAMERICA ADVISORS LIFE INSURANCE CO S-3 Transamerica Capital, Inc. ~ ~

Post IPO, thousands of organizations count on us to assure regulatory compliance and target new investors.

Have a great week.

Vintage to Help Micro-cap Companies Plan 2015 Compliance Requirements at 2014 Benchmark Micro-cap Conference

Combining regulatory compliance and shareholder communications drive conversations at event, Chicago, December 11

NEW YORK, Dec. 4, 2014 /PRNewswire/ — Vintage, the capital markets, corporate services and institutional & fund services division of PR Newswire, today announced that the company will be presenting their Capital Markets and Corporate Services solutions at the 2014 Benchmark Micro-cap Discovery One-on-One Conference in The Palmer House Hilton in Chicago, IL.

To keep up-to-date on their continued growth, Vintage invites all interested persons to follow in LinkedIn: http://prn.to/VintageLinkedIn

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Recognized as the industry’s intelligent value, Vintage’s M&A, transactions and IR specialists will be guiding attendees through the company’s comprehensive solution suite including:

  • Virtual Data Rooms
  • Secondary offering transactions
  • Shareholder communications and investor visibility
  • Cost-effective EDGAR and XBRL programs

About Vintage

Vintage, a PR Newswire division, is a top-three provider of full-service regulatory compliance and shareholder communications services, delivered across our three practice areas: Capital Markets, Corporate Services and Institutional & Fund Services.

Founded in 2002 and acquired by PR Newswire in 2007, Vintage has evolved to become the industry’s intelligent value choice. We deliver a flexible balance of people, facilities and technology to ensure that regulatory compliance and shareholder communications processes are efficient, transparent and painless. Services include IPO registrations, transactions, virtual data rooms, EDGAR & XBRL filing, typesetting, financial printing and investor relations websites. www.thevintagegroup.com

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas,Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. www.prnewswire.com

Media Contact:

Bradley H. Smith
Director of Marketing, IR and Compliance Services
PR Newswire & Vintage
+1 201.942.7157
bradley.smith@prnewswire.com

 

WEBINAR 12/9: Proxy Materials Logistics 101: a primer for small and micro-cap companies

You are invited as our guest! 

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DATE: December 9, 2014
TIME: 2:00 PM ET
CLICK HERE TO LISTEN

“What are the exact steps I need to follow to manage my Proxy Materials and Annual Report?”

The trending discussions regarding planning for the upcoming Proxy and annual shareholder meeting season have all been about reacting to the escalating amount of shareholder activism.

However, as important as those conversation are, they do not affect the lionshare of issuers and have added confusion to small and newly public companies. These Emerging Growth Companies are trying to focus on what is truly germane to their organization.

This webinar will offer tangible guidance and step-by-step how to execute a successful proxy season including:

  • Important definitions and vocabulary
  • Proposal categories: discretionary and non discretionary
  • Broker discretionary voting
  • Types of shareholders: registered, NOBO and OBO
  • Shareholder meeting documents
  • Timelines and deadlines
  • Card creation
  • Costs and budget-trimming ideas
  • Distribution agents
  • MORE!

CLICK HERE TO PRE-REGISTER. We will send you a calendar reminder.

This industry educational event is hosted by:
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New VirtualInvestorConferences.com platform expands beyond “retail investors”

When RetailInvestorConferences.com first opened its digital doors in 2010, it solved several challenges for issuers including:

  • It gave companies the flexibility to hold a virtual roadshow at their convenience, not on an arbitrary annual or quarterly schedule. PR Newswire understands that news happens when it happens and companies need to tell it on their schedule.
  • It brought a professional, transparent venue to micro and small-cap companies – far away from the pump-and-dump promotional world. This was especially important for the long-term holders that comprise the BetterInvesting membership.
  • It gave large, heavily retail-held companies an open platform to interact with their individual investors. The textbook example is Aflac who has presented each and every quarter since 2010.

Cheerfully, as we begin the cross into 2015, we’re evolving: introducing VIRTUALinvestorconferences.com the new evergreen investor conference destination. 

Our event environment includes a presentation auditorium and a trade show hall.  It's open to all investors 24/7/365.

Our interactive event environment includes a presentation auditorium and a trade show hall. It’s open to all investors 24/7/365.

Why the subtle change? Simply, the world has outgrown the phrase and the sleepy inferences of “retail investor” - and so has our platform. This is an excellent example of the depth of interaction we witness in real-time in our live conference environment.

Another tangible indication is Deutsche Bank’s ADR group uses our platform each quarter to virtually connect international companies equally to Wall Street and Main Street investors. And no one has to travel. Overall, we’re seeing a larger mix of portfolio managers and other “professional” investors on the platform and it’s time we reflected that within our online environment.

One important but not so subtle change: Since 2010, we’ve lowered the price for companies to present by almost half. That’s right. Lower.

What has not changed? The environment is simultaneously open and free to all investors alike.

I invite you to join the December 4th event. Go to www.virtualinvestorconferences.com now and pre-register.

Have a great day

IPOs and Transactions: November 24 – 28 (US Thanksgiving holiday week)

There were 36 transactions filed with the SEC last week.

Congratulations to all of the corporations and law firms that selected our transactions services last week including Lightstone Real Estate Income Trust Inc. w/ Proskauer Rose LLP, Nuts & Bolts International Inc. w/ zaferman, Lakind, Blumstein, & Blader PC and Assembly Biosciences Inc. w/ Wyrick Robbins Yates & Ponton LLP.

We appreciate that they selected to work with us and we’re pleased that they found us to be the intelligent value.

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Registrant Symbol Form Type Exchange Law firm / Advisor
SIERRA INCOME CORP ~ N-2 ~ Alston & Bird LLP
ENTERPRISE PRODUCTS PARTNERS L P EPD S-4 NYSE Andrews Kurth LLP
TAXUS PHARMACEUTICALS HOLDINGS, INC. ~ S-1 ~ Bernard & Yam, LLP
SERVISFIRST BANCSHARES, INC. SFBS S-4 Nasdaq Bradley Arant Boult Cummings LLP
AMTECH SYSTEMS INC ASYS S-4 Nasdaq BTU International, Inc.
FIRST TRUST SPECIALTY FINANCE & FINANCIAL OPPORTUNITIES FUND FGB N-2 NYSE Chapman and Cutler LLP
KITE PHARMA, INC. KITE S-1 Nasdaq Cooley LLP
KITE PHARMA, INC. KITE S-1 Nasdaq Covington & Burling LLP
OXFORD IMMUNOTEC GLOBAL PLC OXFD S-3 Nasdaq Covington & Burling LLP
LABORATORY CORP OF AMERICA HOLDINGS LH S-4 NYSE Cravath, Swaine & Moore LLP
GOLDEN MINERALS CO AUMN S-3 NYSE Davis Graham & Stubbs LLP
TEKMIRA PHARMACEUTICALS CORP TKMR S-3 Nasdaq Dorsey & Whitney LLP
TEKMIRA PHARMACEUTICALS CORP TKMR S-3 Nasdaq Farris, Vaughan, Wills & Murphy LLP
FOUNDATION MEDICINE, INC. FMI S-3 Nasdaq Foundation Medicine, Inc.
FOUNDATION MEDICINE, INC. FMI S-3 Nasdaq Goodwin Procter LLP
NORTHSTAR/RXR NEW YORK METRO INCOME, INC. ~ S-11 ~ Greenberg Traurig, LLP
LOGISTICS PROPERTY TRUST INC. ~ S-11 ~ Greenberg Traurig, LLP
OMEGA COMMERCIAL FINANCE CORP OCFN S-1 OTC Gutierrez Bergman Boulris, PLLC
BENAIAH HOLDINGS GROUP INC. ~ S-1 ~ Harold P. Gewerter, Esq. Ltd.
LABORATORY CORP OF AMERICA HOLDINGS LH S-4 NYSE Hogan Lovells US LLP
PUNTO GROUP, CORP. ~ S-1 ~ InCorp Services Inc.
XFIT BRANDS, INC. ~ S-1 ~ Indeglia & Carney LLP
ISLAND CREEK COAL CO ~ S-4 ~ Latham & Watkins LLP
ENTERPRISE PRODUCTS PARTNERS L P EPD S-4 NYSE Latham & Watkins LLP
7 VENTURE GROUP, INC. ~ S-1 ~ Law Offices of Joseph Lambert Pittera
AMERICAN NATIONAL BANKSHARES INC. AMNB S-3 Nasdaq LeClairRyan, PC
SIERRA INCOME CORP ~ N-2 ~ Morris, Manning & Martin, LLP
OXFORD IMMUNOTEC GLOBAL PLC OXFD S-3 Nasdaq Oxford Immunotec Global PLC
PLY GEM INDUSTRIES INC ~ S-4 ~ Paul, Weiss, Rifkind, Wharton & Garrison LLP
AMTECH SYSTEMS INC ASYS S-4 Nasdaq Pierce Atwood LLP
LIGHTSTONE REAL ESTATE INCOME TRUST INC. ~ S-11 ~ Proskauer Rose LLP
SOLAR3D, INC. SLTD S-3 OTC Sichenzia Ross Friedman Ference LLP
BIOLASE, INC BIOL S-3 Nasdaq Sidley Austin LLP
TRAVELCENTERS OF AMERICA LLC TA S-1 NYSE Sidley Austin LLP
SIGNAL BAY, INC. SGBY 10-12G OTC Signal Bay, Inc.
TRAVELCENTERS OF AMERICA LLC TA S-1 NYSE Skadden, Arps, Slate, Meagher & Flom LLP
AMTECH SYSTEMS INC ASYS S-4 Nasdaq Squire Patton Boggs (US) LLP
NEW STERIS LTD ~ S-4 ~ Steris Corporation
LABORATORY CORP OF AMERICA HOLDINGS LH S-4 NYSE Sullivan & Cromwell LLP
SIERRA INCOME CORP ~ N-2 ~ Sutherland Asbill & Brennan LLP
NUTS & BOLTS INTERNATIONAL, INC. ~ S-1 ~ Szaferman, Lakind, Blumstein, & Blader, P.C.
MAGNEGAS CORP MNGA S-3 Nasdaq Szaferman, Lakind, Blumstein, & Blader, P.C.
TEKMIRA PHARMACEUTICALS CORP TKMR S-3 Nasdaq Tekmira Pharmaceuticals Corp.
VG LIFE SCIENCES INC. VGLS S-1 OTC Trombly Business Law, PC
SERVISFIRST BANCSHARES, INC. SFBS S-4 Nasdaq Troutman Sanders LLP
ENERGY XXI LTD EXXI S-4 Nasdaq Vinson & Elkins L.L.P.
ANTERO RESOURCES CORP AR S-4 NYSE Vinson & Elkins L.L.P.
ENTERPRISE PRODUCTS PARTNERS L P EPD S-4 NYSE Vinson & Elkins L.L.P.
GROUP 1 AUTOMOTIVE INC GPI S-4 NYSE Vinson & Elkins L.L.P.
PLAINS GP HOLDINGS LP PAGP S-3 NYSE Vinson & Elkins L.L.P.
NEW STERIS LTD ~ S-4 ~ Wachtell, Lipton, Rosen & Katz
ASSEMBLY BIOSCIENCES, INC. ASMB S-3 Nasdaq Wyrick Robbins Yates & Ponton LLP

Post IPO, thousands of organizations count on us to assure regulatory compliance and target new investors.

Click here and opt-in to receive this weekly summary via email.

Click here to review the week’s underwriters.

Have a great week.