Category Archives: How Investors Consume IR Content

How Investors Consume Content Q#9: Do you use an iPad or similar mobile smart device for your stock research?

Initiating an “IR Mobile Strategy” sounds really really really complicated. It once was…but it is not anymore.

You just need to assure your IR website is what is called “responsive.” Responsive simply means the IR website recognizes if the viewer is looking at the site on a desktop / laptop or on a smart device – and then adjusts the view for optimal display in real-time. Furthermore, responsive design will recognize the size of an individual smart device’s screen a la’ phone (tiny) or tablet (not as tiny) and re-adjust accordingly.  A native (free-standing) app is also a sound strategy as many investors are very fond of the speed of apps.

Is mobile important? Yes, as over half of investors report they are mobile with their equity research.

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If you would like a deeper dive into mobile strategy, take a glance at this blog post.

Lastly, and coincidentally… our IR Room MST clients enjoy both responsive design AND a native app. Request info here.

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Have a great day.

How Investors Consume Content Q#8: Have you ever bought an IPO stock on its first day trading in the market?

Without question, “IPO” has been the capital markets buzz word for investors throughout 2014 —with 70 pricings each in Q1 and Q2. What’s also notable is that the JOBS Act “confidential IPO” process for Emerging Growth Companies (EGC) may be creating a stronger, more stabilized environment.

From Morrison Foerster:

… almost 60% priced within or above the stated price range—this is fairly consistent with the experience of the last several quarters. Perhaps it is too early to assess, but some have speculated that test-the-waters meetings for EGC [confidential] IPOs are providing useful information regarding pricing and that is contributing to more deals pricing within the filing range compared to pre-JOBS Act periods.

So that begged the question – are investors taking advantage of this trend? Yes, up five percent since we asked this question in late summer 2013.

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What’s our role in this upbeat story? Delivering intelligent value – right from the initial S-1 drafting session to getting the financial brand crisp online.

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How Investors Consume Content Q#7: When do you listen to a company’s quarterly earnings call?

We’ve already learned about the importance of quarterly calls for current shareholders and prospective investors. This question, although based on the quarterly earnings call, is actually at the heart of online content –  investor relations or otherwise. Content lives beyond “that moment.” For earnings call webcasts, your investor audience is “hearing” your content POST EVENT 2.5X more than live.

The view for IR is to think about all your custom content (custom being defined as non-data fed) and specifically think about your investor conference presentations. This is the most unique content you have.

The exact action item: when presenting at an investor conference are you webcasting your presentation outside of the physical room? Most investor conferences have light live attendance within a particular presentation room. Spend the incremental extra dollars for the webcast. You’re “generating the content” anyway – let it spread beyond the room. Small and micro-cap companies in particular need to do this: odds are your company financials are not strong (yet) thus you are deemed a story stock. Content tells your story.

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One other point buried in the verbatim comments: post your earning call transcripts. Investors often comment on that.

Need to generate content for investors (tell your story)? Please click here to learn about our virtual investor conference series.

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How Investors Consume Content Q#6: When researching new stocks, do you listen to quarterly earnings webcasts?

Two weeks ago, we learned about the listening practices of current shareholders in regard to earnings calls. But what about potential (hopeful) investors? Does the verbal tenor of your CEO matter to them? Do investors go beyond the flat numbers and listen for the cadence of confidence?

As you can see below (including  the verbatim comments), half of investors tune in before they take a position – the same as when we asked this question seventeen months ago.

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There’s no question, webcasting your earnings call is important. True, regulatory-wise you don’t “have” to webcast. However, it’s essential content for investors… a point micro-cap companies need to heed.

Please click here to learn about IR Room (webcasting and website solution).

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Have a great day.

How Investors Consume Content Q#5: For the companies you currently hold, do you listen to quarterly earnings webcasts?

From a raw content perspective, earnings calls are very rich. Unfortunately, they are rich in pressure too. It’s almost as if the other 361 days don’t exist.

Certainly the pressure is really about the results themselves, but the tactical aspects (and execution) of the telephony and webcast are all too real to IR: scripting, preparing visuals, media alerts, scheduling, CEO and staff verbal tenor, phone quality, Q&A management… even the detail of the operator pronouncing names correctly. Phew.

Is it worth it? As you’ll read below, yes. Plus, the investors that reported they do not listen to earnings’ webcasts dropped 7% from the first time we asked.

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Please click here to learn about IR Room (webcasting and website solution).

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How Investors Consume Content Q#4: Would you / do you invest in a public company that does not have an IR website?

As you may have read in this IR Magazine article, PR Newswire / Vintage Filings is guiding our client IROs to evaluate their IR website not just as a transparency/disclosure vehicle but also as a marketing investment – exactly as a corporate product group evaluate their product website(s) sections.

Working from that “content marketing” perspective, is the presence of an IR website essential to make “the sale?” What happens if you do not have an IR website? It’s very simple. If you DO NOT have an IR website, only 30% of your prospects said they will buy your stock. Up to 70% may just walk away. That is marketing death.

This statistic is very important for smaller companies that have not adopted the standards of IR practice the larger companies have. Investors expect to find an IR website.

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Please click here to learn about IR Room (website solution) – and request our IR Room OTC pricing for micro and small cap issuers.

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How Investors Consume Content Q#3: In regard to “shareholder confidence,” which statement is mostly true for you? (who do you trust more?)

In context to the High Frequency Trading shenanigans that have been in the news lately (read THIS story from yesterday’s WSJ as well as read our perspective on not enabling HFT) a question to investors about trust seemed appropriate and timely.

Specially, are the issuers being ‘lumped in” with the Wall Street investment process? Is investor relations able to communicate “confidence” in light of the ongoing stories of bad decisions coming from Wall Street? One bad apple, et al.

Fortunately, investors do differentiate between the equities and “Wall Street.” Run the math – investors trust the companies almost  5X (44% v 8%) more. High fives and fist bumps for IR!

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.Cick here for a blog post about our IR website services.

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Have a great day.