Category Archives: Capital Markets Visibility 365

Meet active investors at our NexGen Life Sciences virtual conference

As we learned from our survey, almost 50% of your investors attend virtual investor conferences. We’re pleased to offer an easy and affordable opportunity for Life Sciences companies to meet that audience. We still have a couple time-slots open.

September 12: 9:00 am to 5:00 pm ET

Since 2010, RetailInvestorConferences.com has brought companies and investors together will mutual admiration (read testimonials here).

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John Viglotti speaks about the conference series in the one-minute video above. In addition to presenting “a la’ carte” at a particular sector event, clients have bought an entire visibility package from us.

Email John at john.viglotti@prnewswire.com to grab your spot at the Life Sciences event (as well as future months). Presenting at RetailInvestorConferences.com is VERY easy. No one has to travel.

Have a great day.

Infographic & question #21: Have you ever or do you use the advice from investment blogs or stock opinion newsletters?

As we read last week in the CFO magazine report, small-cap and micro-cap companies need marketing in lue of analysts. Investment newsletters can be a communications tool – but many have alterative motives other than the altruistic sharing of ideas… risking the taint of pump-n-dump. It seems that investors do use them – as needed – with a healthy dose of skepticism.

Regardless, we instruct companies to take communications into their own hands. 

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Learn more about all our investor relations services.

Review all the results from all the questions (so far).

CFO Magazine poll emphasizes small-cap woes and the genesis of Capital Markets Visibility 365

As reported by CFO Magazine on May 8th, a recent poll of CFOs re-enforced what most consider the core challenge for small-cap (under $500 million) companies: lack of analysts. 74% of the companies polled report they have none to two analysts. For the companies that DO have coverage:

“…28% say analysts don’t understand their industry, while 37% say analysts don’t understand their company’s specific strategy. Sixty percent of respondents say analysts’ misconceptions affect their companies’ valuations. Respondents cite a lack of comprehension of their companies’ business models, market dynamics, competitive set, and future growth prospects.”

There’s no question that the overall market structure in regard to the sheer number of analysts (people) is uncontrollable. What a small-cap company can control is their communications.

“The best way to get the market’s attention as a small public company, says [David Johnson, CFO of Johnson Outdoors], is by posting strong results. “When we grow and increase our profits on a consistent basis, we get noticed.” Still, he adds, “We’ve found investors have a very short attention span, so we have to act fast to get the story out.”

But who(m) should a small-cap company target their story to? Wall Street? Main Street? Media? The answer is “D – all of the above.”

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The mosaic of shareholder communications is especially critical for small-cap companies: they need the liquidity boost of from day-traders, they need the buy-n-hold love of “mom-n-pop,” they need a consistent presence in front of their sector Sell and Buy-side analysts, they need media attention and they need to create content. You know, investor relations.

In the one-minute video above, VP John Viglotti explains the parts and pieces of our Capital Markets Visibility 365 program, a 12-month communication strategy which was expressly created for small-cap companies. There is a series of step-by-step videos here.

I think it is fair to say that for small-cap companies, investor relations is a long-tail marketing process. That’s a good thing, as long as transparency reigns. FYI: a full year of Capital Markets Visibility 365 costs less than one week most pump-n-dump “promotions” charge.

Have a great day.

StockTwits new sentiment slider adds quantitative view to qualitative tweet

Our Capital Markets Visibility 365 partner StockTwits just released a new feature that will absolutely help investor relations use social media for investor sentiment: their “Bullish” or “Bearish” slider.

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As everyone in investor relations is well aware, many companies struggle with implementing social media for many reasons from fear of material disclosure to just too much noise.

This solves the “too much noise” issue by allowing the investor/commenter to assign an opinion (“binary” 1 or 0 ) in addition to their text ( “I’m long!” ) commentary. This will make IROs’ reporting much faster – they’ll have qualitative insight before assessing the next step of diving into the qualitative text views and opinions of investors.

Importantly, as the front end portal for the value assignment is StockTwits, the value and commentary is from an individual who is passionate about investing. We KNOW this as they took the step of joining StockTwits – a community of peer investors and traders.

StockTwits IR and reporting is included within Capital Markets Visibility 365 program. Click here to receive information and pricing.

Have a great day.

Vintage Filings team introducing IR strategies for small and micro-caps at Rodman & Renshaw Investor Conference: Sept 9 – 11

Small and micro-cap companies have very specific needs surviving in the capital markets.

Specifically, as many companies are too small for an institution to take a position, they a need strategy that aggressively targets investors who can take a position. The 300 companies presenting at the Rodman & Renshaw understand this – the importance of visibility. It’s one of the topics we’ll be discussing at the conference. (Learn about Capital Markets Visibility 365)

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Also, we’ll be meeting clients and prospects about their SEC compliance elements: XBRL, EDGAR, financial printing and transactional services. (We’re the #1 XBRL / EDGAR filing newswire provide by far.)

Have a great day.

Why is PR Newswire’s IR guy so jazzed about content marketing?

Content marketing is the very core of investor relations. What do I mean by that? Let’s first look at how the pundits define content marketing: it’s storytelling.

However, rather than publishing these stories through traditional media and paid channels like “advertising,” companies own their own (as Joe Pulzzi, Content Marketing Institute states) “media channels and create passionate subscribers to the brand.  To do this effectively, we need to create valuable, impactful and compelling content on a consistent basis everywhere our customers are hanging out (online, print and in-person).”

Investor relations departments are the quintessential content marketers– specifically because they cannot embellish from the facts at all. They cannot buy ads promising ANY benefit. What IR does is tell their corporate story – generally by offering a mosaic of facts (past performance), introduce the drivers (senior management) and then sit back and hope the “customer” (often called the “investor”) buys.

Transparent, authentic storytelling = investor relations

Another indication of IR’s hidden affinity for content marketing first appeared when I brought David Meerman Scott, the King of “Content is King” to the NIRI Annual Conference to launch the industry’s breakthrough best seller “The New Rules of Marketing and PR.” Frankly, we were unsure how the “IR crowd” would embrace the topic…the room was standing room only and closed with great applause.

(David, above, is keynoting at HubSpot’s InBound12 conference, Tuesday Aug 28th, Boston. We are a sponsor.)

The mosaic theory is not new to IR. It IS newer to us product marketers, mostly as social media has given us a stronger opportunity to build our own publishing network in balance with existing traditional channels.

Need help with your IR mosaic strategy? Take a look at our Capital Markets Visibility 365.

Have a great day.

Put your (XBRL) money where your (IR) mouth is

We’ve had strong sales (go Team!!) in our investor relations and XBRL services this summer, wonderfully since we introduced our new “Re-balance IR” strategy at the NIRI 2012 Annual Conference.

From a VERY tactical vendor perspective, the conversation we are having with clients and prospects is quite literally “put your money where your month is”  ie: invest as much of your budget in initiatives that promote growth… and in our space, that means activities that find new investors ie: shareholder communications ie: tell your story.

Look at your entire IR and compliance budget combined. We had several clients switch (go Team!!) to our XBRL services and as a result, they have now freed-up thousands of dollars for investor relations. This is becoming very important for small and micro-cap companies.

A product that came out of this line of thinking is our Capital Markets Visibility 365 program ie: a wicked awesome value.

Click picture to enlarge.
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Have a great day.

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