We’ve already learned about the importance of quarterly calls for current shareholders and prospective investors. This question, although based on the quarterly earnings call, is actually at the heart of online content – investor relations or otherwise. Content lives beyond “that moment.” For earnings call webcasts, your investor audience is “hearing” your content POST EVENT 2.5X more than live.
The view for IR is to think about all your custom content (custom being defined as non-data fed) and specifically think about your investor conference presentations. This is the most unique content you have.
The exact action item: when presenting at an investor conference are you webcasting your presentation outside of the physical room? Most investor conferences have light live attendance within a particular presentation room. Spend the incremental extra dollars for the webcast. You’re “generating the content” anyway – let it spread beyond the room. Small and micro-cap companies in particular need to do this: odds are your company financials are not strong (yet) thus you are deemed a story stock. Content tells your story.
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One other point buried in the verbatim comments: post your earning call transcripts. Investors often comment on that.
Need to generate content for investors (tell your story)? Please click here to learn about our virtual investor conference series.
Have a great day.