How Investors Consume Content Q#7: When do you listen to a company’s quarterly earnings call?

We’ve already learned about the importance of quarterly calls for current shareholders and prospective investors. This question, although based on the quarterly earnings call, is actually at the heart of online content –  investor relations or otherwise. Content lives beyond “that moment.” For earnings call webcasts, your investor audience is “hearing” your content POST EVENT 2.5X more than live.

The view for IR is to think about all your custom content (custom being defined as non-data fed) and specifically think about your investor conference presentations. This is the most unique content you have.

The exact action item: when presenting at an investor conference are you webcasting your presentation outside of the physical room? Most investor conferences have light live attendance within a particular presentation room. Spend the incremental extra dollars for the webcast. You’re “generating the content” anyway – let it spread beyond the room. Small and micro-cap companies in particular need to do this: odds are your company financials are not strong (yet) thus you are deemed a story stock. Content tells your story.

Q7_2014_100072

Click image to enlarge.

One other point buried in the verbatim comments: post your earning call transcripts. Investors often comment on that.

Need to generate content for investors (tell your story)? Please click here to learn about our virtual investor conference series.

###

Have a great day.

3 responses to “How Investors Consume Content Q#7: When do you listen to a company’s quarterly earnings call?

  1. Hurrah, that’s what I was seeking for, what a stuff! present here at this website, thanks
    admin of this web page.

  2. Good info. Lucky me I came across your site by accident (stumbleupon).
    I’ve bookmarked it for later!

  3. What’s up all, here every one is sharing these kinds
    of familiarity, thus it’s fastidious to read this weblog, and I
    used to pay a quick visit this webpage daily.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s