How Investors Consume Content Q#6: When researching new stocks, do you listen to quarterly earnings webcasts?

Two weeks ago, we learned about the listening practices of current shareholders in regard to earnings calls. But what about potential (hopeful) investors? Does the verbal tenor of your CEO matter to them? Do investors go beyond the flat numbers and listen for the cadence of confidence?

As you can see below (including  the verbatim comments), half of investors tune in before they take a position – the same as when we asked this question seventeen months ago.

Q6_2014_100072b

Click image to enlarge.

There’s no question, webcasting your earnings call is important. True, regulatory-wise you don’t “have” to webcast. However, it’s essential content for investors… a point micro-cap companies need to heed.

Please click here to learn about IR Room (webcasting and website solution).

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Have a great day.

2 responses to “How Investors Consume Content Q#6: When researching new stocks, do you listen to quarterly earnings webcasts?

  1. Geoff Sherman

    OTCs need to grow up.

  2. Pingback: How Investors Consume Content Q#7: When do you listen to a company’s quarterly earnings call? | Building Shareholder Confidence

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