How Investors Consume Content Q#5: For the companies you currently hold, do you listen to quarterly earnings webcasts?

From a raw content perspective, earnings calls are very rich. Unfortunately, they are rich in pressure too. It’s almost as if the other 361 days don’t exist.

Certainly the pressure is really about the results themselves, but the tactical aspects (and execution) of the telephony and webcast are all too real to IR: scripting, preparing visuals, media alerts, scheduling, CEO and staff verbal tenor, phone quality, Q&A management… even the detail of the operator pronouncing names correctly. Phew.

Is it worth it? As you’ll read below, yes. Plus, the investors that reported they do not listen to earnings’ webcasts dropped 7% from the first time we asked.

Q5_2014_100072

Click image to enlarge.

Please click here to learn about IR Room (webcasting and website solution).

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Have a great day.

2 responses to “How Investors Consume Content Q#5: For the companies you currently hold, do you listen to quarterly earnings webcasts?

  1. Pingback: How Investors Consume Content Q#6: When researching new stocks, do you listen to quarterly earnings webcasts? | Building Shareholder Confidence

  2. Pingback: How Investors Consume Content Q#7: When do you listen to a company’s quarterly earnings call? | Building Shareholder Confidence

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