From a raw content perspective, earnings calls are very rich. Unfortunately, they are rich in pressure too. It’s almost as if the other 361 days don’t exist.
Certainly the pressure is really about the results themselves, but the tactical aspects (and execution) of the telephony and webcast are all too real to IR: scripting, preparing visuals, media alerts, scheduling, CEO and staff verbal tenor, phone quality, Q&A management… even the detail of the operator pronouncing names correctly. Phew.
Is it worth it? As you’ll read below, yes. Plus, the investors that reported they do not listen to earnings’ webcasts dropped 7% from the first time we asked.
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Have a great day.