Video snippets: more help shopping the different styles of annual reports

Judging by feedback from last’s week’s post on “shopping” for an annual report, it’s a fair topic to continue discussing. Reading this post first will help in understanding the video descriptions. BTW, the video snippets are peacefully silent.

In the vocabulary of “Monty Python and the Holy Grail,” printed annual reports are not dead yet. They remain a viable element of the shareholder communications mosaic.

ABOVE

  • Cover: 4-color gloss coated cover stock
  • Pages: The inside pages are on the same paper stock as the 10-K. Very helpful financial summary on the first page, followed by shareholder letter, etc.
  • 10-K: Black ink on 24 lb white paper
  • This booklet is saddle stitched

ABOVE

  • Cover: 4-color gloss coated cover stock
  • Pages: 4-color, gloss text for the shareholder letter
  • 10-K: Black ink on 24 lb white paper
  • This booklet is perfect bound – assumedly due to the thickness of the 10-K

ABOVE

  • Cover: 4-color gloss coated cover stock with a financial summary printed on the inside cover
  • Pages: The inside pages are on the same paper stock as the 10-K, including the three page shareholder letter.
  • 10-K: Black ink on 24 lb white paper
  • This booklet saddle stitched– a great example of a pure “10-K Wrap”

ABOVE

  • Cover: 4-color gloss coated cover stock
  • Pages: There is no shareholder letter or “marketing” within this book
  • 10-K: Black ink on 24 lb white paper
  • This booklet perfect bound– giving the 10-k book a very finished look

As you can see, the style and scope of hardcopy annual reports is varied: there is no “best practice.” Budget, quantity and shareholder expectations should drive your process and production.

I’ll post more examples next week.

Are you getting close to “going to press?” Click here to be sent samples.

Have a great day.

One response to “Video snippets: more help shopping the different styles of annual reports

  1. Pingback: What is required in an SEC 10-K file | Building Shareholder Confidence

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