Annual report “shopping” vocabulary and video examples

The IR benchmarking survey on annual reports prompted discussions with clients and new prospects about selecting a format for their annual report printing.  Most conversations were very tactical.

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THE PRINTER’S JARGON

4-color… is full color. The only distinction now is whether your print on a traditional printing press or digital print. The variables you will discuss when shopping depend on your creative and volume.

  • Traditional printing is generally used for larger print quantities or very exact color (brand) matching.
  • Digital printing is, simply put, a really high-end version of the HP printer sitting on your desk. Perfect for smaller volumes and rush scenarios.

1-color… usually means “black ink only.” The meat of the 10-K.

Cover stock… is the thicker paper used for both the front and back covers. It is described in “pounds” and generally ranges from 65 lb to 120 lb, depending on the paper itself.

  • “Coated cover” is generally a glossy stock. Most times, you will be using 100 lb – 120 lb weight, as the glossiness makes the paper softer.
  • Uncoated cover is a flat paper, much like a business card. You may be in the 65 lb – 100 lb weight range.
  • Generally, you will print on both sides of the front cover. You will always print the back cover, often NOT the inside back cover. It costs you no more to not print on the inside back. That is a visual design choice.

Text stock… are the pages inside of the covers. The guts.

  • It follows the same descriptions as cover stock, just much thinner weights. 20 lb – 32 lb. “Copier paper” is 24 lb-ish.

Binding…. is how the annual report is held together

  • Saddle stitched means the annual report pages are folded in half and stapled. This physically creates a “10-K wrap.” (The front cover is the back cover, the first inside page is the same piece of paper as the last inside page and so on.)
  • Perfect bound is a flat glued spine. It’s can be more expensive, however it allows for any configuration of paper/pages and presents itself in a very finished manner.

Sheets of paper vs. page count… can be confusing. We financial printers think in terms of “pages” not paper. A simple example is if you take an 11″x 17″ piece of paper and fold it in half, that’s a four page annual report. Get it?

  • This only “really” matters for saddle stitched annual reports. The page count needs to be in a multiple of four. If you come up short, we print “This page is intentionally left blank.”

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Below are examplesEach clip is about 15 – 20 seconds.

ABOVE

  • Cover: 4-color gloss coated cover stock with a (creative) die cut
  • Pages: Eight pages – 4-color gloss paper stock for the shareholder letter and overview. The first page uses a UV coating (extra shiny “clear” ink) just on the barrels photo to make them pop off the page
  • 10-K: Black ink on 24 lb white paper
  • This booklet is perfect bound

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ABOVE.

  • Cover: 4-color gloss coated cover stock
  • Wrap pages: Two pages –  4-color gloss text for shareholder letter and overview
  • 10-K: Black ink on 24 lb white paper
  • This booklet is saddle stitched

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ABOVE

  • Cover: 4-color gloss coated cover stock – shareholder letter on inside of the cover
  • 10-K: Black ink on 24 lb white paper
  • Even though this is a classic 10-K wrap, this booklet is perfect bound which gives it a nice finish

I’ll post more examples next week.

Do you have a job we can quote? Click here to be sent samples.

Have a great day.

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4 responses to “Annual report “shopping” vocabulary and video examples

  1. Pingback: Video snippets: more help shopping the different styles of annual report | Building Shareholder Confidence

  2. Pingback: InvestmentNews.co | UBM Plc (UBMPY: OTCQX International Premier) | Videos Illustrate the Different Formats of Printed Annual Reports - InvestmentNews.co

  3. Pingback: UBM Plc (UBMPY: OTCQX International Premier) | Videos Illustrate the Different Formats of Printed Annual Reports | Hot Stock CafeHot Stock Cafe

  4. Pingback: UBM Plc (UBMPY: OTCQX International Premier) | Videos Illustrate the Different Formats of Printed Annual Reports - Virmmac | Virtual IR, Marketing, Media and Administration Center

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