If you don’t maximize the value of your shareholder communications content, others will take your audience from you.
The recent results from our Shareholder Confidence 365 Study reported that ‘pert-near 50% of investors read conference call transcripts. I suggested that an IR department should take a proactive role in offering this coveted content to shareholders and potential investors and take the simple action of posting your transcripts on your IR website.
This Yahoo! home page reinforces that opinion. A stock newsletter grabbing your investors’ interest away from you. Meow.
You want the investors who are interested in your company coming inbound to your IR website, not to a stock newsletter. Once investors come inbound, you can measure and target your outbound.
Click here to learn how we do this.
Heck, lose your inhibitions!! Send a short (inexpensive, notice & access-ish) media release announcing your “Q2 Earnings Call Transcript is Available” with a link back to your IR Room. Investor relations practitioners should re-purpose any and all their existing content, creating inbound activity. Once investors come inbound, you can measure and target your outbound.
Yes, yes, I’m partial to sending press releases. But regardless of the $ to us, it’s one of the first lines of content marketing’s offensive – and always a safe and solid distribution choice for IR.
Have a great day.