Investor Relations Officers were “Content Marketers” long before “Content Marketers” were “Content Marketers.”

Content Marketing is the new direction in the advertising and marketing realm.

What is Content Marketing? It’s the very heart of social media… telling stories with transparency and authenticity.

Sound familiar?  Yup, I thought so too.

Have a great day.

a

2 responses to “Investor Relations Officers were “Content Marketers” long before “Content Marketers” were “Content Marketers.”

  1. Is marketing and investor relations becoming a more blurred line as both groups cross over into each others worlds more often? Or are there silos and each group doesn’t see what the other is doing with content in the cubicle next door?

  2. My view is the practices / departments are separate ( perhaps not silo-ed ) but the tools and tactics are becoming very similar.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s