Content Marketing is the new direction in the advertising and marketing realm.
What is Content Marketing? It’s the very heart of social media… telling stories with transparency and authenticity.
Sound familiar? Yup, I thought so too.
Have a great day.
a
Is marketing and investor relations becoming a more blurred line as both groups cross over into each others worlds more often? Or are there silos and each group doesn’t see what the other is doing with content in the cubicle next door?
My view is the practices / departments are separate ( perhaps not silo-ed ) but the tools and tactics are becoming very similar.