We’ve had strong sales (go Team!!) in our investor relations and XBRL services this summer, wonderfully since we introduced our new “Re-balance IR” strategy at the NIRI 2012 Annual Conference.
From a VERY tactical vendor perspective, the conversation we are having with clients and prospects is quite literally “put your money where your month is” ie: invest as much of your budget in initiatives that promote growth… and in our space, that means activities that find new investors ie: shareholder communications ie: tell your story.
Look at your entire IR and compliance budget combined. We had several clients switch (go Team!!) to our XBRL services and as a result, they have now freed-up thousands of dollars for investor relations. This is becoming very important for small and micro-cap companies.
A product that came out of this line of thinking is our Capital Markets Visibility 365 program ie: a wicked awesome value.
Click picture to enlarge.
Have a great day.