In this Content We Love, Esurance takes multichannel promotion to a whole new level before, during and after the big game by packaging their winning tv commercial, social media and audience-friendly story into a multimedia news release.
An interesting topic isn’t enough to persuade people to click over to your landing page, fill out your lead generation form, and download your gated content. Learn how to step up your promotion game with this 6-step guide.
Press releases aren’t just for PR anymore. Customers expect to be entertained on their channels and their terms, and a thoughtful content distribution strategy can help marketers gain influence in this audience-driven marketplace.