The name of this package is Capital Markets Visibility 365, so I am not even going to touch on RegFD and the compliance aspects. We’re talking visibility here. Visibility is about a.) Courting new investors and b.) Highlighting your continued shareholder value to current investors.
A steady news flow will accomplish those two essential tasks. Setting a news flow goal of two press releases a month is very realistic. Investors ALWAYS look for “what’s new.” Give them what they want.
Capital Markets Visibility 365 includes 24 press releases. It is a 12-month, 12-component communications strategy.
Verclempt about writing 24 releases? Here are fourteen press releases you can “automatically” create and distribute. These write themselves.
- Earnings announcement (4)
- Earnings release (4)
- Presenting at XYZ conference (2)
- We presented at XYZ conference and here is a link to webcast presentation (2)
- Annual report now available (1)
- Announcing our annual shareholder meeting (1)
Other releases can be Board appointments, new IR website launch (yes, that is a hint) as well as non-IR news.
BIASED STATEMANT ALERT: Lastly, PR Newswire’s distribution is second to none. Here are a couple PowerPoint slides that offers 3rd party data. We’re the cheerful red line. Out of kindness, I removed the names of our competitors.
Click here to read more about Capital Markets Visibility 365.
Click here to request more information – and to speak one of our account managers.
Have a great day.