PR Newswire’s “Shareholder Confidence 365 Study” To Bring Tangible Insight to Investor Relations Departments
NEW YORK // PR Newswire – Vintage Filings today announced the “Shareholder Confidence 365 Study,” a 12-month survey targeted to the three key constituents that public companies communicate with: institutional investors, individual investors and the financial media.
Every two weeks, via email, social media and press releases, the Shareholder Confidence 365 Study will ask Capital Market participants one simple question on a topic germane to public companies. The responses will deliver actionable intelligence to corporate Investor Relations departments.
For the stocks that you CURRENTLY OWN, how often do you visit the
Investor Relations websites of those companies?
Additionally, every two weeks, the responses to the previously asked question will be posted along with a new question. Responses are 100% anonymous. If they wish, survey contributors may opt-in to receive the next question and results via email as well enter a monthly raffle to win an Amazon Kindle.
“A large percentage of an Investor Relations Officer’s day can be lost addressing very tactical decisions so it’s important that they get through these decisions quickly and move on to strategic matters,” said Bradley H. Smith, Director of Marketing at PR Newswire. “However, before they act, it’s important that the Investor Relations team listens to all the voices from their different stakeholders. That’s what makes this study unique. PR Newswire and our network have the ability to directly reach institutional investors, self-directed investors and the financial media at the same time.”
“This will be a very interesting study,” said Howard Lindzon, CEO and co-founder of StockTwits, “and we’re pleased to help drive responses from the StockTwits community. Our members range from the classic day-traders to professional traders to what I wrote on, the ‘Instividual’ Investor’ which is a blend of the perceived silos of Individual [Retail] and Institutional investors. This study will show, in real-time, the difference and similarities of how investors research equities,” concluded Lindzon.
By asking one simple question every two weeks, Smith expects a consistent and hopefully expanding response pool.
“No one has tried a real-time survey on this scale before. Its success will depend on the investors’ true desire to share their voice in a transparent, direct platform. Their participation, a few clicks of a mouse every two weeks, will help public companies communicate smarter,” finished Smith.
Visit PR Newswire – Vintage Filings’ IR and compliance blog at http://irblog.prnewswire.com
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc. company.
About Vintage Filings
PR Newswire’s Vintage Filings division is a full-service financial filing and printing firm and a leading partner for all your XBRL filing needs. With more than 4,500 public company clients, Vintage is one of the fastest growing compliance firms nationwide. Vintage partners with its clients to provide the knowledge and service necessary to meet the SEC’s ever-changing filing regulations. Vintage Filings provides high-quality, cost-effective compliance filings and production services, including EDGAR Filings, typesetting, XBRL tagging, section 16 filings, investment management services, drafting sessions, virtual data rooms (VDR) and more.
Bradley H. Smith
Director of Marketing