Monthly Archives: June 2012

Capital Markets Visibility 365 component #2: 45,000+ sector targeted communications to Buy-side analysts

Getting your news visibility on Wall Street analysts is your next strategic step within the Capital Markets Visibility 365 program.

Capital Markets Visibility 365 targets your 24 press releases to Buy-side analysts. It is a 12-month, 12-component communications strategy.

Each of your 24 press releases (per previous blog post) is emailed to over 1,900 Buy-side analysts. Why is this not “spam?” Because the email is sent from PR Newswire – which verifies it’s editorial and news pedigree. (Not some pump-and-dump firm.)

Buy-side analysts work at money management firms such as mutual funds, pension funds, trusts, and hedge funds. They are incentivized to identify investment opportunities that will improve the net worth of the portfolio they work for. Your list is created from parsing – by sector – the 13F SEC filings of their firms.

For many micro-cap clients, their company may be too small for an institution to take a position… however, analysts are keenly attuned to all the activities in their sector: new upcoming competitors, possible merger and acquisition opportunities, etc. 

Building a consistent financial brand presence in front of these analysts now is simple and smart marketing.  Remember, their job is to find the next big thing. Isn’t that your company?

Click here to read more about Capital Markets Visibility 365.

Click here to request more information – and to speak one of our account managers.

Have a great day.

Review your XBRL files easily (and visually)

Unless your name is Hal or Seven of Nine, trying to review the XBRL files you receive from your filing provider (coughcoughvintagefilingscoughcough), is a moot exercise. It’s code.

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To view your files, follow these steps:

  1. Your provider should have sent you a .zip file containing the raw XBRL and the instance documents.
  2. Click on this link: https://datapreview.sec.gov/previewer/ This link will take you to the SEC’s Previewer for XBRL files. You will be able to see an exact rendering of your XBRL files as they will appear once they are filed with the SEC.
  3. In the left hand column, please enter your company’s 10 digit CIK number.
  4. Upload the .zip file. After this is done, enter the security code in the box below and click the submit button.
  5. After you click the submit button, a small box will appear with a confirmation code as well as your company’s CIK. You will need both your CIK and confirmation number to access your rendering.
  6. After 10-15 minutes, enter your Company’s CIK and the confirmation code in the right hand column. Once you click submit, you will see your XBRL EXACTLY how it will appear when it is filed with the SEC.

Have a great day.

RetailInvestorConferences.com Featured as Top Social Media Platform for Investor Relations in Recent Global Benchmark Study 2012

RetailInvestorConferences.com co-founder PR Newswire, and ‘Capital Markets Visibility 365′ program partner StockTwits share acclaim in University of Leipzig study

NEW YORK, June 27, 2012 /PRNewswire/ — PR Newswire is pleased to announce that RetailInvestorConferences.com, the monthly, virtual conferences, produced in collaboration with BetterInvesting and MUNCmedia, has been identified as a top social media platform for the investor relations community by the University of Leipzig, the recognized leading Think Tank for Communication Management and Public Relations in Europe. The full Investor Relations 2.0 – Global Benchmark Study 2012 can be viewed here.

Now in its third year, RetailInvestorConferences.com addresses the need for consistent and engaging communications between investors and public companies. Combining PR Newswire’s leading-edge online conferencing and investor communications capabilities with BetterInvesting’s extensive retail investor audience network and MUNCmedia’s sophisticated retail investor targeting, the program creates an environment that replicates the look and feel of physical investor conferences.  The interactive, online forum provides the participating community with educational presentations and live Q&A sessions with top executives.

In addition to RetailInvestorConferences.com, StockTwits, the leading micro-blog and community for social media-based investors, is recognized for its high engagement value. RetailInvestorConferences.com and StockTwits are both integral elements in PR Newswire’s exclusive 12-month investor relations visibility program, “Capital Markets Visibility 365,” which simultaneously reaches institutional investors, retail investors, financial news media and influential stock portals

Image from the report

“We are quite honored to be included alongside social media stalwarts Twitter, Facebook, Google+ and of course our partner StockTwits,” said John Viglotti, vice president, Investor Relations Products and Services, PR Newswire. “It truly validates our technology and our belief in, to quote the University’s study, ‘dialogue as the next level in online investor relations.’ Transparently engaging investors is how companies will build shareholder confidence.”

Image from the report

PR Newswire and representatives from StockTwits presented Capital Markets Visibility 365 at the National Investor Relations Institute (NIRI) 2012 Annual Conference that was held from June 3rd through 6th in Seattle, WA.

Capital Markets Visibility 365 is available now. To request more information, please click here.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Visit PR Newswire – Vintage Filings’ IR and compliance blog at http://irblog.prnewswire.com

About RetailInvestorConferences.com

Since 2010, RetailInvestorConferences.com, created by BetterInvesting (NAIC) PR Newswire and MUNCmedia, has been the only monthly virtual investor conference series that provides an interactive forum for presenting companies to meet directly with retail investors using a graphically-enhanced online platform.

Designed to replicate the look and feel of location-based investor conferences, Retail Investor Conferences unites PR Newswire’s leading-edge online conferencing and investor communications capabilities with BetterInvesting’s extensive retail investor audience network and MUNCmedia’s sophisticated retail investor targeting.

About StockTwits

StockTwits is the leading communications platform for the financial community, and the creator of the $(TICKER) tag for identifying and following investing ideas and information across the web. StockTwits provides a specialized environment created specifically for investors, institutions, and market analysts where they can contribute, find and follow ideas about stocks, markets, trends, and more. In addition, StockTwits’ integration with leading social networks and financial sites, including Twitter, Facebook, LinkedIn, Yahoo Finance!, CNN Money and Reuters, allows users to reach the broadest audience of viewers.

Contact

Bradley H. Smith
Director of Marketing
PR Newswire
+1 201-942-7157
Bradley.smith@prnewswire.com

Capital Markets Visibility 365 component #1: 24 press releases

The name of this package is Capital Markets Visibility 365, so I am not even going to touch on RegFD and the compliance aspects. We’re talking visibility here. Visibility is about a.) Courting new investors and b.) Highlighting your continued shareholder value to current investors.

A steady news flow will accomplish those two essential tasks. Setting a news flow goal of two press releases a month is very realistic. Investors ALWAYS look for “what’s new.” Give them what they want.

Capital Markets Visibility 365 includes 24 press releases. It is a 12-month, 12-component communications strategy.

Verclempt about writing 24 releases? Here are fourteen press releases you can “automatically” create and distribute. These write themselves.

  • Earnings announcement (4)
  • Earnings release (4)
  • Presenting at XYZ conference (2)
  • We presented at XYZ conference and here is a link to webcast presentation (2)
  • Annual report now available (1)
  • Announcing our annual shareholder meeting (1)

Other releases can be Board appointments, new IR website launch (yes, that is a hint) as well as non-IR news.

BIASED STATEMANT ALERT: Lastly, PR Newswire’s distribution is second to none. Here are a couple PowerPoint slides that offers 3rd party data. We’re the cheerful red line. Out of kindness, I removed the names of our competitors.

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Click here to read more about Capital Markets Visibility 365.

Click here to request more information – and to speak one of our account managers.

Have a great day.

RetailInvestorConferences.com wins first place gold E.X.C.I.T.E. Award from EXPO Magazine

Terrific acclaim last week for RetailInvestorConferences.com, one of the elements within Capital Markets Visibility 365 program.

The E.X.C.I.T.E Awards  from EXPO Magazine are the first awards program established to recognize excellence in tradeshows and expos. Winners were announced at the Expo Next event on June 20, 2012 at the Sheraton Baltimore City Center Hotel, Baltimore.

Receiving the first place gold award for “Best Use of Integrated Media In a Sponsorship,” RetailInvestorConferences.com provides an interactive monthly forum for public companies to present and interact directly with retail investors using a graphically-enhanced, virtual environment. UBM Studios’ Conference Center was leveraged to create the RetailInvestorConferences.com environment.

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“Our unique forum has been a valuable IR solution for our audience,” said John Viglotti, vice president, IR Services, PR Newswire. (watch the one-minute video to hear John explain the conferences) “We have achieved significant engagement between our sponsor companies and attendees and we’re very pleased to receive this industry recognition on the success of our environment.”

 

Number of Twitter followers is not a success metric. Well, unless perhaps you are a social media engagement expert.

As I was writing content for my Capital Markets Visibility 365 “digital dozen,” I came across this chest thumping data.  PR Newswire has over 2.6 times the Twitter audience than our next competitor. Obviously, we are extremely engaged in social media.

Before you spout about quality and not quantity – remember… our job #1 is to distribute news, find audiences and find investors. Both quality and quantity are important for this task.

Click image to view details.

Also, a very key distribution metric is “Twitter List” participation. Twitter Lists are category groups (think “sector” for IR) created by our audience. Currently we are on 4,002 distribution lists. Our next competitor is on 1,127.

SPOILER ALERT: One is on just five lists.

Have a great day.

Last week’s IPOs and Transactions

There were 45 transactions filed with the SEC last week.

Congratulations to all of our clients that filed last week, including Hemispherx Biopharma (NYSE), New Energy Technologies, Inc. (OTC) and Luxeyard, Inc. (OTC). We appreciate that they selected to work with us for this important step in their company’s growth.

Learn more about our comprehensive services – especially our post-IPO investor relations services.Lots of information on help public companies become GREAT public companies.

Registrant Symbol Form Exchange Advisor / Law firm
ACELRX PHARMACEUTICALS INC ACRX S-3 Nasdaq Cooley LLP
CLEAR CHANNEL OUTDOOR HOLDINGS, INC. CCO S-4 NYSE Kirkland & Ellis LLP
COMMONWEALTH INCOME & GROWTH FUND 8, LP S-1 Greenberg Traurig, LLP
COMMUNITY CHOICE FINANCIAL INC. CCFI S-4 Nasdaq Jones Day
COMMUNITY CHOICE FINANCIAL INC. CCFI S-4 Nasdaq Community Choice Financial Inc.
CRYOLIFE INC CRY S-4 NYSE Arnall Golden Gregory LLP
CRYOLIFE INC CRY S-4 NYSE CryoLife, Inc.
DELIAS, INC. DLIA S-3 Nasdaq dELiA*s, Inc.
DELIAS, INC. DLIA S-3 Nasdaq Troutman Sanders LLP
EATON CORP LTD S-4 Wachtell, Lipton, Rosen & Katz
EATON CORP LTD S-4 Eaton Corporation
EATON CORP LTD S-4 Simpson Thacher & Bartlett LLP
ENERGIZER TENNIS INC. S-1 M2 Law Professional Corporation
FIFTH THIRD HOLDINGS FUNDING, LLC S-3 Mayer Brown LLP
FIFTH THIRD HOLDINGS FUNDING, LLC S-3 Fifth Third Bank Legal Department
FX ENERGY INC FXEN S-3 Nasdaq Kruse Landa Maycock & Ricks, LLC
GREENHAVEN COAL INDEX FUND S-1 Katten Muchin Rosenman LLP
GREENHAVEN COAL INDEX FUND S-1 Bryan Cave LLP
GULF SOUTH MEDICAL SUPPLY INC S-4 Alston & Bird LLP
GULF UNITED ENERGY, INC. GLFE S-1 OTC Brewer & Pritchard, P.C.
HEMISPHERX BIOPHARMA INC HEB S-3 NYSE Silverman Sclar Shin & Byrne PLLC
LIGHTPATH TECHNOLOGIES INC LPTH S-3 Nasdaq Baker & Hostetler LLP
LUXEYARD, INC. LUXR S-1 OTC Anslow & Jaclin LLP
MCEWEN MINING INC. MUX S-3 NYSE Hogan Lovells US LLP
METHES ENERGIES INTERNATIONAL LTD S-1 Morse, Zelnick, Rose & Lander LLP
METHES ENERGIES INTERNATIONAL LTD S-1 Tonkon Torp LLP
MGT CAPITAL INVESTMENTS INC MGT S-3 NYSE Gersten Savage LLP
NATURAL GROCERS BY VITAMIN COTTAGE, INC. S-1 King & Spalding LLP
NATURAL GROCERS BY VITAMIN COTTAGE, INC. S-1 Holland & Hart LLP
NEW ENERGY TECHNOLOGIES, INC. NENE S-1 OTC Sierchio & Company, LLP
NORTHERN OIL & GAS, INC. NOG S-4 NYSE Faegre Baker Daniels LLP
ON ASSIGNMENT INC ASGN S-3 Nasdaq Latham & Watkins LLP
ROOMLINX INC RMLX S-1 OTC Westerman Ball Ederer Miller & Sharfstein, LLP
SARATOGA RESOURCES INC /TX SARA S-3 NYSE Michael W. Sanders, Esq.
SARATOGA RESOURCES INC /TX SARA S-3 NYSE Michael W. Sanders, Esq.
SEALS ENTERTAINMENT CORP S-1 Law Offices of Joseph Lambert Pittera
SILGAN HOLDINGS INC SLGN S-4 Nasdaq Winston & Strawn LLP
SUSSER PETROLEUM PARTNERS LP S-1 Vinson & Elkins L.L.P.
SUSSER PETROLEUM PARTNERS LP S-1 Andrews Kurth LLP
SYNERGY PHARMACEUTICALS, INC. SGYP S-3 Nasdaq Sichenzia Ross Friedman Ference LLP
VALLES ANGEL MICHEL 10-12G Appenzeller & Associate, CPAs, P.C.
VALLES ANGEL MICHEL 10-12G Phoenix Hydro International, Inc.
VALLES ANGEL MICHEL 10-12G West Coast Stock Transfer Inc.
WESTERN CAPITAL RESOURCES, INC. WCRS S-1 OTC Maslon Edelman Borman & Brand, LLP
WEYERHAEUSER CO WY S-3 NYSE Weyerhaeuser Company

Have a great day.Post IPO, thousands of organizations count on us to assure regulatory compliance and target new investors.Click here and opt-in to receive this weekly summary via email.