CFO Magazine poll emphasizes small-cap woes and the genesis of Capital Markets Visibility 365

As reported by CFO Magazine on May 8th, a recent poll of CFOs re-enforced what most consider the core challenge for small-cap (under $500 million) companies: lack of analysts. 74% of the companies polled report they have none to two analysts. For the companies that DO have coverage:

“…28% say analysts don’t understand their industry, while 37% say analysts don’t understand their company’s specific strategy. Sixty percent of respondents say analysts’ misconceptions affect their companies’ valuations. Respondents cite a lack of comprehension of their companies’ business models, market dynamics, competitive set, and future growth prospects.”

There’s no question that the overall market structure in regard to the sheer number of analysts (people) is uncontrollable. What a small-cap company can control is their communications.

“The best way to get the market’s attention as a small public company, says [David Johnson, CFO of Johnson Outdoors], is by posting strong results. “When we grow and increase our profits on a consistent basis, we get noticed.” Still, he adds, “We’ve found investors have a very short attention span, so we have to act fast to get the story out.”

But who(m) should a small-cap company target their story to? Wall Street? Main Street? Media? The answer is “D – all of the above.”

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The mosaic of shareholder communications is especially critical for small-cap companies: they need the liquidity boost of from day-traders, they need the buy-n-hold love of “mom-n-pop,” they need a consistent presence in front of their sector Sell and Buy-side analysts, they need media attention and they need to create content. You know, investor relations.

In the one-minute video above, VP John Viglotti explains the parts and pieces of our Capital Markets Visibility 365 program, a 12-month communication strategy which was expressly created for small-cap companies. There is a series of step-by-step videos here.

I think it is fair to say that for small-cap companies, investor relations is a long-tail marketing process. That’s a good thing, as long as transparency reigns. FYI: a full year of Capital Markets Visibility 365 costs less than one week most pump-n-dump “promotions” charge.

Have a great day.

There’s nothing old about being Vintage – Scott Mozarsky, EVP & CCO, PR Newswire

I am paraphrasing in the title a bit ( we’re allowed to do that in marketing ) but in this 24 second snippet, you will see how much Vintage Filings has grown due to the extra oomph of being a PR Newswire division.

We’ve moved the Vintage Filings’ offices completely within our NYC PR Newswire office – providing law firms and their corporate clients the physical space needed for an in-house drafting session. Last year, we executed 250 transactions – that’s an average of one each business day.

Please click here to hear more of Scott’s views on our business.

Please click here to request details about our transaction services – including our “no surprises” fee structure. (that’s always a crowd pleaser)

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XBRL deemed “Actionable Intelligence” by TheStreet

Drip by drip, the Big Data of XBRL is coming to investors.

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TheStreet, Inc. announced an agreement with 9W Search, Inc. to provide visitors of The Street.com with access to an innovative financial answer engine – FUELED BY XBRL.

Adoption of XBRL by investors has everyone waiting and watching. In a smart, transparent move, TheStreet has brought XBRL directly to all investors, indiviudal and instituional.

From their press release

“TheStreet is always looking for firms to partner with that can bring value and actionable intelligence to our audience,” said James R. Freiman, Senior Vice President of Business Development & Strategy at TheStreet. “9W Search does a great job of breaking down the elements of a financial report so that our readers don’t have to wade through pages of information to find the data they are looking for.”

About 9W Search

Founded in 2010, 9W Search uses a next generation XBRL-based platform to deliver answers to financial questions wherever the user chooses. 9W Search provides answers to questions about the 15,000 publicly traded companies in the US and 500 ADRs.

Someday ALL financial data will be single-sourced from a company’s filed XBRL. That’s why we continuously help clients make sure they file with accuracy.

Without accuracy, there will be no adoption. 

Have a great day.

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Last week’s IPOs and Transactions

There were 51 transactions filed with the SEC last week.

Congratulations to all of our clients and law firms that used our transactions services last week including Venaxis, Inc. (NASDAQ) w/ Ballard Spahr LLP, Clearsign Combustion, Corp. (NASDAQ) w/ Richardson & Patel, LLP and Tonix Pharmaceuticals Holding Corp. LP (OTC) w/ Lowenstein Sandler LLP.

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We appreciate that they selected to work with us for this important step in their company’s growth and we’re pleased that they found us both accurate and affordable.

Registrant Symbol Form Exchange Law firm / Advisor
STEMLINE THERAPEUTICS INC STML S-1 Nasdaq Alston & Bird LLP
POSITIVEID CORP PSIDD S-1 OTC Anslow + Jaclin, LLP
BLOOMIN’ BRANDS, INC. BLMN S-1 Nasdaq Baker & Hostetler LLP
MURPHY USA INC. 10-12B Baker Donelson
VENAXIS, INC. APPY S-1 Nasdaq Ballard Spahr LLP
U.S. AUTO PARTS NETWORK, INC. PRTS S-3 Nasdaq Cooley LLP
ASHLAND INC. ASH S-4 NYSE Cravath, Swaine & Moore LLP
CYRUSONE INC. CONE S-4 Nasdaq Cravath, Swaine & Moore LLP
CROSSROADS SYSTEMS INC CRDS S-1 Nasdaq Crossroads Systems, Inc.
ALTIMO GROUP CORP S-1 David Lubin & Associates, PLLC
SPROUTS FARMERS MARKETS, LLC S-1 Davis Polk & Wardwell LLP
ENTRUST MULTI-STRATEGY FUND N-2 Dechert LLP
ENTRUST MULTI-STRATEGY MASTER FUND N-2 Dechert LLP
THIRD AVENUE FLEXIBLE INCOME FUND N-2 Dechert LLP
VENAXIS, INC. APPY S-1 Nasdaq Faegre Baker Daniels LLP
ROSETTA STONE INC RST S-3 NYSE Fulbright & Jaworski L.L.P.
HEAT BIOLOGICS, INC. S-1 Gracin & Marlow, LLP
SCG FINANCIAL ACQUISITION CORP. RMGN S-1 OTC Greenberg Traurig, LLP
SYNERGY RESOURCES CORP SYRG S-3 NYSE Hart & Hart, LLC
META FINANCIAL GROUP INC CASH S-3 Nasdaq Katten Muchin Rosenman LLP
ROI ACQUISITION CORP. ROIQU S-4 Nasdaq Kirkland & Ellis LLP
FRANK’S INTERNATIONAL N.V. S-1 Latham & Watkins LLP
QEP MIDSTREAM PARTNERS, LP S-1 Latham & Watkins LLP
WESCO AIRCRAFT HOLDINGS, INC WAIR S-3 NYSE Latham & Watkins LLP
FROZEN FOOD GIFT GROUP, INC FROZ S-1 OTC Law Offices of Gary L. Blum
TERRA TECH CORP. TRTCE S-1 OTC Law Offices of Thomas E. Puzzo, PLLC
NEOSTEM, INC. NBS S-3 NYSE Lowenstein Sandler LLP
TONIX PHARMACEUTICALS HOLDING CORP. TNXP S-1 OTC Lowenstein Sandler LLP
ROI ACQUISITION CORP. ROIQU S-4 Nasdaq McDermott Will & Emery LLP
STEMLINE THERAPEUTICS INC STML S-1 Nasdaq Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
MIRATI THERAPEUTICS, INC. 10-12B Mirati Therapeutics, Inc.
SPROUTS FARMERS MARKETS, LLC S-1 Morgan, Lewis & Bockius LLP
MURPHY USA INC. 10-12B Murphy Oil Corporation
MOMENTIVE PERFORMANCE MATERIALS INC. S-1 Paul, Weiss, Rifkind, Wharton & Garrison LLP
ARES COMMERCIAL REAL ESTATE CORP ACRE S-3 NYSE Proskauer Rose LLP
HEAT BIOLOGICS, INC. S-1 Reed Smith LLP
CLEARSIGN COMBUSTION CORP S-3 Nasdaq Richardson & Patel, LLP
BLOOMIN’ BRANDS, INC. BLMN S-1 Nasdaq Ropes & Gray LLP
RXI PHARMACEUTICALS CORP RXII S-1 OTC Ropes & Gray LLP
STRAIGHT PATH COMMUNICATIONS INC. 10-12G Schwell Wimpfheimer & Associates LLP
LOCAL CORP LOCM S-3 Nasdaq Scott D. Olson, Esq.
PARAMETRIC SOUND CORP PAMT S-3 Nasdaq Sheppard Mullin Richter & Hampton LLP
TONIX PHARMACEUTICALS HOLDING CORP. TNXP S-1 OTC Sichenzia Ross Friedman Ference LLP
CENTER COAST MLP & INFRASTRUCTURE FUND N-2 Skadden, Arps, Slate, Meagher & Flom LLP
STRAIGHT PATH COMMUNICATIONS INC. 10-12G Straight Path Communications Inc.
AT&T INC. T S-4 NYSE Sullivan & Cromwell LLP
FRANK’S INTERNATIONAL N.V. S-1 Vinson & Elkins L.L.P.
PENN VIRGINIA CORP PVA S-3 OTC Vinson & Elkins L.L.P.
QEP MIDSTREAM PARTNERS, LP S-1 Vinson & Elkins L.L.P.
SEQUENTIAL BRANDS GROUP, INC. SQBG S-1 OTC White & Case LLP
ABERDEEN ASIA-PACIFIC INCOME FUND INC FAX N-2 Willkie Farr & Gallagher

Have a great day.

Meet our SVP Liam Power (for 38 seconds)

Curious to know why law firms and corporations are switching their transactions and IPO registration work to Vintage Filings? Our SVP Liam Power explains why in just 38 seconds. SPOILER ALERT: he has an engaging Irish lilt guaranteed to woo your business.

.Listen to more from Liam on our new video highlighting Vintage Filings’ in-house drafting workspace and team.

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Infographic & question #20: Have you ever asked a question directly to an investor relations department by telephone or email?

There has been a lot of buzz this past month about social media and investor engagement.

We were curious about IR’s historical engagement, back in the scary, lonely days before social media. See below. 45% is a quite meaningful amount of direct interaction with investors.

Replying to investors is good “customer service.” Be sure you set expectations correctly, especially in regard to beginning social media. You may not be ready for a true (two-way) dialogue in social media. Here is a suggestion for setting up a painless newsflow monologue.

Q20a

Learn more about all our investor relations services.

Review all the results from all the questions (so far).

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Vintage Filings Celebrates 10th Anniversary with Video Showcasing SEC Transaction Services for IPO and M&A Drafting Sessions

Company executives attribute “one transaction per business day” growth to document accuracy and transparent billing practices

NEW YORK, May 6, 2013 /PRNewswire/ — Vintage Filings, the financial printing, EDGAR, and XBRL filing division of PR Newswire, today announced their 10th Anniversary of providing SEC compliance solutions to law firms and public companies. In celebration of the anniversary and to showcase Vintage Filings’ new in-house drafting workspace, the company released a brief video.

WATCH VIDEO HERE

“Over the past 10 years, the financial printing industry has undergone an incredible transformation, driven by many factors including SEC regulations and of course the internet,” said Liam Power , the firm’s Senior Vice President. “Proudly, within those 10 years, Vintage Filings has revolutionized the industry – growing to become one of the top three SEC filing solutions in North America.

As one measure of how much we have grown, last year we processed over 250 S-1s, S-11s, S-4s and other transactions. That’s one each business day.”

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Initially, Vintage Filings began as a straightforward EDGAR filing service. However, in reaction to the scathing reports of the egregious billing practices of many financial printers that went public in the mid-2000s, Vintage Filings executives realized that their core values of accurate work with a predictable fee structure was needed for registrations’ drafting and transactions filing work as well. Their business model for S-1, S-3, S-11 and other corporate transactions broke the stranglehold that many clients felt the legacy brick-and-mortar financial printers held on them. Importantly, with Vintage Filings, companies and law firms can predict and exactly budget their transactions’ costs.

Scott Mozarsky, PR Newswire’s Executive Vice President and Chief Commercial Officer commented, “PR Newswire acquired Vintage Filings over 5 years ago, and the purchase has been terrific for our clients and prospects. For Vintage Filings’ clients, PR Newswire added a complete, new layer of professional support including expanded offices for IPO drafting sessions, deeper technical resources and richer industry knowledge. For example, moving beyond their initial S-1 filing, IPOs will have the full strength of our investor relations services to guide all their shareholder communications and disclosures,” continued Mozarsky.

“For PR Newswire clients, Vintage Filings dramatically simplified their regulatory filing workflow. Saving the CFO and IRO time is the most valuable benefit of all.”

The company now has sales and service offices in New York, Los Angeles, San Francisco, Cleveland and Chicago. Click hereto request more information about any of their services.

About Vintage Filings
PR Newswire’s Vintage Filings division is a full-service financial filing and printing firm and a leading partner for all your XBRL filing needs. With more than 4,500 public company clients, Vintage is one of the fastest growing compliance firms nationwide. Vintage partners with its clients to provide the knowledge and service necessary to meet the SEC’s ever-changing filing regulations. Vintage Filings provides high-quality, cost-effective compliance filings and production services, including EDGAR Filings, typesetting, XBRL tagging, section 16 filings, investment management services, drafting sessions, virtual data rooms (VDR) and more.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

CONTACT and MEDIA INTERVIEWS

Bradley H. Smith
Director of Marketing, Investor Relations and SEC Compliance Solutions
201 942 7157
Bradley.smith@prnewswire.com

SOURCE Vintage Filings